Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile
Angeline Close Scheinbaum, Ph.D.

@angelineclose

@ClemsonUniv Author, Dan Duncan Professor of Sports Marketing, Associate Professor of Marketing~ Transforming lives for the benefit of society

ID: 44191662

linkhttp://angelineclose.com calendar_today02-06-2009 19:50:13

1,1K Tweet

1,1K Followers

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Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

“Tell Me Why” T-Mobile. Another nostalgic appeal with celebrity. It’s having fun with the brand image and its millennial customers #SuperBowl m.youtube.com/watch?v=h_3eB7…

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

This cre8tive Alexa ad plays on the serious consumer tension of privacy and convenience in a playful way with Chris Hemsworth #SuperBowl m.youtube.com/watch?v=ha92_h…

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

Beer wars. Anheuser-Busch got 2.5 minutes of media time for Budweiser, Bud Light & Michelob Ultra spots. Budweiser has a 150th anniversary with the return of the brand icon Clydesdale with a bald eagle selling freedom #SuperBowl

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

“Guaranteed to not explode your head”. Liquid Death’s humor appeal works to drag the brands with the gross ingredients. Super Bowl m.youtube.com/watch?v=tEh050…

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

My favorite ad tonight! I’m a fan of celebrity engagement and the nostalgia to Good Will Hunting, Seinfeld, Friends and even former Patriot Tom Brady having fun. Pop culture references students will ask me about. Super Bowl m.youtube.com/watch?v=d0DVNq…

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

Uber Eats “Hungry for the Truth” has a fun spot this year reminding consumers to order in during the game in a well-timed spot pre-halftime show for the #2 caloric consumption day in America Super Bowl m.youtube.com/watch?v=X7FqHE…

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

Advertising is science * art and like beauty, in the eye of the beholder. Which Super Bowl ads caught your eye? My winners: 🥇Copywriting Dunkin' 🥈Art Direction SVEDKA 🥉Brand Story Hijack Pepsi 🏆Overall best in show Budweiser Super Bowl

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

We are here for the RANDOM CELEBRITY CAMEOS. SO many beloved faces for SB60. Remember the Super Bowl isn’t just about the ads but the random celebs and influencers in said ads Super Bowl

We are here for the RANDOM CELEBRITY CAMEOS. SO many beloved faces for SB60. Remember the Super Bowl isn’t just about the ads but the random celebs and influencers in said ads <a href="/SuperBowl/">Super Bowl</a>
Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

I pretty much only Tweet with students for Super Bowl advertising. See y’all next year same time same place same sass! Congratulations to the Seattle Seahawks. #Superbowl

Angeline Close Scheinbaum, Ph.D. (@angelineclose) 's Twitter Profile Photo

Shantae!!!!!! Graduate student in Marketing and one of the best track stars in the NCAA. We can’t wait to feature her on student-athlete day next month.