Countries : Implementing regulations that require age verification for accessing sensitive content online Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France) iliad.fr/media/CP_16092…

The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation cc Direction générale des Entreprises entreprises.gouv.fr/priorites-et-a…

Google is rolling out Gemini in Chrome. AI (artificial intelligence) part of the browser to explain webpages or perform task like booking a haircut or groceries blog.google/products/chrom…

Amazon will pay a $2.5 billion fine. When dark pattern tricks consumers into subscription and make cancellation intentionally difficult... Now US hits harder than EU? edition.cnn.com/2025/09/25/tec…

EU is considering reforms to simplify cookie rules, allowing users to set preferences once (e.g. in browser settings) or removing consent for harmless cookies like basic stats. It would be a win for browsers, publishers, advertising and adtech politico.eu/article/europe…

Microsoft is working on a free Xbox Cloud Gaming version with ads : - Two min preroll ads before a game is ready to stream - A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month tomshardware.com/video-games/cl…

Mozilla is bringing programmatic advertising to Firefox. Advertisers will get access to Mozilla’s Firefox New Tab audience, an inventory available exclusively through Private Marketplace (PMP) deals via Index Exchange adweek.com/media/mozilla-…

Starting in Safari 26 on macOS 26, iOS 26, and iPadOS 26, Apple introduces Web Support for the Digital Credentials API. This means websites can now request mobile IDs from Apple Wallet and third party Wallets webkit.org/blog/17431/onl…

Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news/m…

Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcements/…

Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand adexchanger.com/publishers/ins…

While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired privacysandbox.com/news/update-on…

MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/default/…

Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/

Clarification from Prebid about Transaction id (TID) : - Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs. - Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-cla…

Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) macrumors.com/2025/10/23/app…

According to Forrester in 2026 : - Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video... - AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits. businesswire.com/news/home/2025…

In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/https-…

The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/cri…

EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability mlex.com/mlex/articles/…