Himanshu Sharma (@analyticsnerd) 's Twitter Profile
Himanshu Sharma

@analyticsnerd

Talks about #ga4, #bigquery, #analytics and #AI. For Digital Analytics Training (including GA4 and BigQuery) → bit.ly/46Wziyp

ID: 114741537

linkhttps://www.optimizesmart.com/ calendar_today16-02-2010 13:19:04

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Himanshu Sharma (@analyticsnerd) 's Twitter Profile Photo
Himanshu Sharma
@analyticsnerd

4 months ago

☠️ 💀 Direct traffic in GA4 reports is not a reliable indicator of branded traffic. Whenever GA4 is not able to determine the origin of the traffic source, it reports that traffic as direct traffic. 👇 Whenever a referrer is not passed or is dropped because of technical

☠️ 💀 Direct traffic in GA4 reports is not a reliable indicator of branded traffic. Whenever GA4 is not able to determine the origin of the traffic source, it reports that traffic as direct traffic. 👇 Whenever a referrer is not passed or is dropped because of technical