Process and frameworks aid creative teams - great to see a push for people, processes, and technology to work seamlessly. #opticon #measurementframework

The tech stack behind Optimizely One #opticon

AI power search via semantic queries in Optimizely Graph bringing improved relevance - linked to CTR and CX #opticon

Optimizely Graph - ‘What do numbers mean?’ - Nothing without action. You can’t manage what you don’t measure #opticon

Easy to forget the environmental impact of digital. Great to see companies striving to reduce their impact - even in the field of digital analytics #opticon

“Data > Insights > action” - @thequeenofcro Love it #opticon

Nice! #opticon

Good insight “Experimentation is not a cost, it’s an investment” #opticon

And closing out #opticon - #tameTheHiPPO :)

If you are using my #GoogleTagManager "Consent Mode (Google Tags)" custom template in your web containers, please be mindful that the most recent template update has BREAKING changes. Read more here: simoahava.com/custom-templat… #measure #gtmtips

We’re almost there! The Technical Marketing Handbook is our love letter to the community that has supported us every step of the way. I can’t wait to share the content with you - keep on learning, friends!

🚨 NEW TOOL ALERT I found many articles on Google Consent Mode V2, but many had misleading interpretations of consent status So, I revisited my notes from the past months and developed a Google Consent Decipher Tool. Which I'm releasing as Beta today youtube.com/watch?v=jZx2q3…

Based on a quick test, it looks like you do NOT have to resend #GoogleAnalytics4 hits that were collected on the same page when consent was denied, if consent is granted later on the page. The consent-denied hits are automatically reprocessed as if consent was granted.

Struggling to get meaningful insights & value from Google Analytics? We offer a range of analytical services: From a quick scan of your site to verify tag implementation, through to fully outsource management & training. Contact us for more info: analyt.co.uk/?r=xc

What are the greatest data challenges in web analytics?

New Spacial Web coming to Safari in macOS 26 - will be interesting to see how this’ll impact #analytics and #UX work flows

New ticket release: Thursday, 10th July at: 9am (80 tickets), 12pm (80 tickets), 6pm (40 tickets) for MeasureCamp London

Suffering with low audience volumes in #Google ads? Using Server-Side GTM? Running on CloudRun? If so, double check you have enabled Region Specific settings in #sGTM, with a ISO 3166 county code set in your #GTM & GA4 Clients + set ‘event_location.county’ in your GA4 Tag…

Thought we’d share a little tool we built to help with the governance of channels in #Google #Analytics - our Google Analytics #UTM builder: tinyurl.com/225g9w7w