#COMM464 Me: I need a new chair. Internet: Ads for chairs everywhere. 🪑👀 That’s programmatic retargeting—powered by cookies that inform advertisers about what customers want. Today in class, we also learned: 🍪 Cookies can be shared Jenny Lee

#COMM464 today: Prof broke down the perfect midterm case approach & I’m now 90% sure my marketing funnel was actually a circle. Also learned A/B Testing is powerful but can’t test my emotional stability after that review Jenny Lee

Enjoyed hearing from Merissa today in #COMM464! It was super insightful to see how Arc'teryx uses A/B testing on their website to optimize user experience and campaign performance. It was interesting to learn how small changes can significantly impact engagement.@JennyLe9915797

#COMM464 It was interesting to learn about the importance of personal digital branding and how secondary searches can impact job opportunities. Googling our names made me think about how I’m showing up online. Time to optimize my presence for future employers! Jenny Lee

Today’s #COMM464 class featured a guest speaker who shared how circumstances, serendipity, and luck significantly landed his early career opportunities. Sometimes it’s all about being in the right place at the right time! Jenny Lee

4 guest speakers. Big energy. Even bigger insights. One insight: Know your worth when negotiating 💸 You bring value—don’t forget it. #COMM464 Jenny Lee

Just had an amazing day in class! 3 teams presented innovative digital marketing tactics tailored for various industries. I truly enjoyed the presentations and gained so many valuable insights. #COMM464 Jenny Lee