This is a really new move by a brand in the celebrity obsessed Indian advertising scenario. A new low? A new high? A new sign of lack of ideas? Lloyd Mathias Swapan Seth

Totally agree. The first two episodes were very insightful without being bombastic. Congratulations Amish Tripathi

#Opinion | Can kirana stores survive the exponential rise of quick commerce in India? Some savvy kiranas are already evolving - becoming specialist gourmet shops, mini-supermarkets, or setting up their own efficient delivery systems, writes Ambi Parameswaran mybs.in/2dZ00Nk

Will Indian Kirana shops be able to withstand the Q Commerce offerings? What will they do to survive? My short take in Business Standard

Indian Kirana stores have managed to survive through the Modern Trade onslaught and later the ECom attack. But now, at least in the top cities, our humble Kirana stores are under attach from QCom players. Will they be able to withstand the attack? My piece in Business Standard

As the nation mourns the loss of #RatanTata, Mangalam Maloo talks to Bharat Puri of Pidilite Industries, Yash Kotak of BOHECO Life, Former Adman Ambi Parameswaran, & Chef & Entrepreneur Sanjeev Kapoor to celebrate the veteran industrialist's inspiring life #WATCH: youtube.com/live/OBkM4tgCi…

As the world pays tribute to the life and vision of Mr Tata, we reread a snippet from 'Sponge' by our author Ambi Parameswaran. To know more, get a copy of Sponge from your favourite bookstore or online. facebook.com/share/p/n3LKkD…