Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile
Amazon PPC Management - Calum Smith

@amazon_ppc_ads

Amazon Ads Agency Founder 📈
Girl Dad 👶🏼
Ex-Aerospace Engineer ✈️

ID: 1772940488

linkhttps://www.amzppcmanagement.com calendar_today07-09-2013 20:21:13

748 Tweet

1,1K Followers

284 Following

Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

Just spent 1.5 hours at an eCom brands HQ chatting Amazon and ads. There’s no better feeling of being around people, in person, that want to chat about these subjects.

Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

Most Amazon sellers don’t track TACoS by product. They track by account. This is a huge mistake! TACoS per product = clarity. Clarity = better decisions. Better decisions = more profit and more sales. Even 6-figure brands miss this. Don’t be one of them.

Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

If you’re not tracking product level or even account level TACoS / TRoAS in your Amazon KPIs… You’re stuck in the Stone Age 🗿 100% your account is leaking cash, you just don’t know where.

Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

Definitely posting this prematurely. We're set to 2x sales this month with an improved RoAS. This is what you call a healthy ad account. #1 Priority steadily grow net profit #2 Priority grow sales

Definitely posting this prematurely.

We're set to 2x sales this month with an improved RoAS.

This is what you call a healthy ad account.

#1 Priority steadily grow net profit
#2 Priority grow sales
Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

'Dynamic Up & Down' bidding strategy is working wonders on Modified Broad and Auto campaigns right now. Doubling sales and maintaining a solid RoAS. DM if you want to know more.

'Dynamic Up & Down' bidding strategy is working wonders on Modified Broad and Auto campaigns right now.

Doubling sales and maintaining a solid RoAS.

DM if you want to know more.
Amazon PPC Management - Calum Smith (@amazon_ppc_ads) 's Twitter Profile Photo

Since kick off in Oct 2024 we’ve helped this UK brand achieve: // +968% total sales growth // 4.74x average tROAS // 21% average TACoS (total ad cost stays lean even as revenue scales) July is still month-to-date, but the trajectory speaks for itself. Onwards and upwards!

Since kick off in Oct 2024 we’ve helped this UK brand achieve:

// +968% total sales growth
// 4.74x average tROAS
// 21% average TACoS (total ad cost stays lean even as revenue scales)

July is still month-to-date, but the trajectory speaks for itself. Onwards and upwards!