you want that dream car? that life? that freedom? believe you can actually get there not fake positivity real belief backed by execution most people want it but don't think they deserve it so they half-ass everything and wonder why nothing changes winning mindset = deciding

"surely buying this course will make me rich"

would you buy from yourself? if you got your own pitch email right now, would you actually reply? be honest here's the problem: you ignore every "we help agencies scale" email, then you send that exact shit to your prospects you hate being sold to, then you wonder why your

there's beauty in being uncomfortable watching yourself adapt to situations you're not prepared for you don't know what you're capable of until you're forced to figure it out with no safety net most people avoid this their entire lives wonder why nothing extraordinary happens

2M emails/month. Zero headaches. This is the standard we're building to. 🙏

keep pushing

cold email isn't a "set it and forget it" channel. it's a constant iteration channel. copy. targeting. infrastructure. timing. follow-ups. if you're not testing and adjusting weekly, you're not doing cold email. you're doing email gambling.

cold email is a skill issue. not a "market is saturated" issue. not a "prospects don't respond" issue. not a "cold email is dead" issue. skill issue.

"cold email is saturated" so is every other channel. the difference is cold email rewards effort directly. send more = get more. no algorithm. no ad spend. just math.

cold email hierarchy of importance: 1. targeting (are you reaching the right people?) 2. infrastructure (are your emails landing?) 3. offer (is it relevant to them? is it a no brainer offer?) 4. copy (does it communicate clearly?) most people obsess over 4 and ignore 1-3.

so many nights just staring at the wall thinking of ways to be better, think of new automations to streamline processes, new campaign strategies, list building strategies, ways to further push inboxedup, idk its endless, doesnt feel like theres enough time in a day

Plusvibe. Ai ($77 for 150k Al | inboxedup.co smtp inboxes and Microsoft inboxes $90 for 1k/day volume Apollo+ Exa to build/scrape leads Millionverify GPT plus to format lead list/ Apollo link builder- $20/m Gptsheets with api key (gpt4-Omini)- lead scoring & personalization

most cold email content online is recycled garbage. Matt is one of the few actually in the trenches testing, iterating, and sharing what works. worth a follow.

been getting into reading lately, any book recommendations