Most Google Ads accounts are overmanaged. Campaigns limited by budget, smart bidding strategies underperforming due to limited data. Keep it simple. Don't try to outsmart Google.

Running Klaviyo for your email flows? Connect your audiences to Google Ads. So many people overlook this. 1. All customers 2. Your best customers 3. Lapsed customers 4. Subscribers All relevant audiences, really. Add them under observation to your campaigns. Google's smart

Want to fix your Google Ads e-com account in less than 45 minutes? I’ve built a 240+ point audit checklist used to optimize $10M+ in eCom ad spend. It’s yours for free. 👇 Comment “AUDIT” and I’ll DM it to you.

Your account structure isn't your problem. 1. Your landing page 2. Your offer 3. Your product-market fit Most people spend their days inside their ad accounts When that can only improve their results by 5-10% Focus on the big stuff first Improve efficiency later

+80% of eCom brands are half-assing conversion tracking on Google Ads If your data is limited, everything else will be too Here are 5 things to do for better tracking 1. Don't use GA4-imported goals as your "Primary" conversions 2. Track secondary conversions like add to

This is why I never use GA4 imported goals as primary goals This is the same conversion Same triggers Same timeframe The only difference is that one of them is using the GTAG, and the other one is GA4 36% fewer conversions reported from GA4 The more data you feed Google, the

The fastest way to scale multi-brand stores with Google Ads? Better account structure. Here are 4 things to consider when structuring your account 1. Which products are most in demand? 2. Where do you have the highest margins? 3. What are your most price-competitive brands and