To gate or not to gate your content. That IS the question. Ahava Leibtag un-gated her content and saw a 55% increase in email subs. Why does it work and what action I'm taking after hearing her story? Check out this week's #LoyaltyLoop video: youtu.be/6llW1Ut3q9o

When you craft physician content, take a moment to ask, “What questions are going to arise from this that aren’t answered in the material I provide? And what can I provide that will help?" #BraveContent #webwriting #contentmarketing

Check out these important take-aways from our panel session today!

Confoctopus is loving Confab 2023

Omg swoon Confab 2023

Jen Schaefer’s Netflix voice and tone presentation was EXCELLENT. Thanks Confab 2023 for picking the best speakers to adva s #ContentStrategy for us all!

Great explanation! Don't Know Code? You Still Need to Know Google's Core Web Vitals contentmarketinginstitute.com/2021/05/google… via @cmicontent

Great reuse writing primer. Thanks Val Swisher! contentrules.com/6-best-practic…

Fun conversation with Ahava Leibtag and Aha Media Group as part of the "What did you learn?" series. #hcmktg youtu.be/vm-GgO_m0co

Join me Tuesday June 29th for my #livestream #book #launch for #REThink #Innovation on LinkedIn and YouTube Noon ET/10am MT. Kathy Button Bell Marzia Massignani Ann Handley Bryan Kramer - Keynote Speaker Ahava Leibtag Andrew Davis

Know an awesome healthcare content strategist who is ready for their next big gig? Send them our way: ahamediagroup.com/about-us/caree…

So fun. So real. So insightful. This episode w/Ahava went places I never expected. I learned so much!! Ahava Leibtag #hcmktg #contentmarketing #consumerhealth #marketing

Medical offices: You don't need to say "If this is a medical emergency, dial 911." We know. Thanks.

And I got so personal.

Get this pro a bigger room because Writing Matters and because Ahava Leibtag rocks a Taylor Swift analogy! #cmworld #swiftie

Awesome session by Ahava Leibtag about what B2B merketers can learn from Taylor Swift: ➡️ Rewrite and repurpose ➡️ Anticipate and connect ➡️ Call-back #CMWorld

Hey #CMWorld: Did you catch Ahava Leibtag’s talk on how to be a better B2B marketer (by being more like #TaylorSwift )? 💋 Follow us here for an invite to the TBA Midnights listening party!

Can we agree this is worse than getting a vaccine appointment? #TSxCapitalOne