“Gaming as an ecosystem is every marketer’s dream; whatever is not possible in other channels can be tested in gaming [...] From billboards to video, customised and interactive ads, brands have vast opportunities in the way they can communicate to gamers." thedrum.com/news/2021/02/1…

If you're ready for a real blast from the past, check out the handheld consoles that never quite made it to Gameboy's level of success. How many of these did you play? bbc.co.uk/programmes/art…

A well implemented-in-game ad campaign is the gift that keeps on giving. Second to choosing the ideal titles for your target consumers, creative strategy is the second most important consideration for making an impact. thedrum.com/opinion/2021/0… #GamesMarketing #IngameAdvertising

According to Ukie's 2020 Consumer Market Valuation - the UK games market hit a record $7 billion valuation last year, a 30% increase from 2019. mynewsdesk.com/uk/bastion-uk/…?

From AAA publishers to indie studios, accessibility is improving across games of kinds. Indeed, as this author argues, accessibility has often increased further than that of the marketers promoting the games. gamesindustry.biz/articles/2021-… #accessibilityforall #gamedev

Great article about #Accessibility features not only in video games but also in social media! I often disregarded the #AltText feature in the past but since launching this blog I began using it for every post. Everyone should be able to enjoy the #Content we creators produce!

Which marketing podcasts do you go to for inspiration? 🎧🎙️

$200 billion: Annual global revenue of the video game industry $40 billion: Pre-pandemic annual ticket sales of the film industry Gaming is the future. qz.com/guide/game-str… #GamesIndustry #Twitch

Happy Holidays from the Adspree Team!

With the end of cookies within touching distance, a new anonymous identity economy is gaining steam. These approaches claim to be more privacy-centric, but often require more "invasive" identifiers. Here's how it works. youtube.com/watch?v=59Mh3N… #cookies #anonymity

If any brands are still looking to break into TikTok, this week's Future of Media report by The Drum is a must-read. thedrum.com/opinion/2021/0… #influencermarketing #tiktok

Here's an interview with an award-winning young gamer-turned-CEO Ryan Scollan who is ditching the energy drinks and going all-in on a science-based solution to the esports mental health crisis. mmogames.com/gamearticles/i… #esports #mentalhealth @EsportsRyan Gscience

Who is this streamer? 🔲 🔲 🔲 🔲 🔲 🔲 talent recognition

Have you built a gaming PC? Was it a joyful hobby or an instantly regretted undertaking? theguardian.com/games/2021/apr… #GamersUnite

EVE Online's Project Discovery shows the amazing things that gamers and the gaming industry can put their minds to. Their players have categorised proteins, mapped out real-life exoplanets, and now they're battling COVID mmogames.com/gamenews/eve-o… #CitizenScience #ProjectDiscovery

Did somebody say Grogu? Children play a powerful role in the future of TV, and big brands have taken notice. thedrum.com/opinion/2021/0… #Streaming #FutureofTV #Grogu

If you're in the games industry and you're looking for monthly recaps of exciting gaming news, check out these excellent rundowns from our friends at MMOGames Feat: reviews, indies, interviews, #fgf, and news from most major online games! mmogames.com/gamearticles/b… #ILoveMMOGames

A week in creative 🎨 including The Guardian, Dove, Durex Global and Hey Girls bit.ly/2QPteGu

"US digital video ad spend, driven by CTV, to form 56% of total video in 2021" - That's quite the statistic. As always, great reporting from The Drum thedrum.com/news/2021/05/0… #VideoMarketing

If you're looking to discover amazing games, gaming insights, reviews, news, interviews, giveaways and more. You won't do much better than MMOGames ProSiebenGames and browsergames.de ⚔️🛡️🕹️🎮