eyeo, owner of AdBlock and Adblock Plus, has often said the vast majority of its user base do not opt out of Acceptable Ads. As a counter-point: You could make the argument they did. Fled to other ad blockers with no Acceptable Ads. Why market share crashed from 90% to 30%

Google has turned ad blocking into a strategic advantage Search ads reach 75%+ of the 1BN+ users blocking ads globally Full analysis: adblockanalyst.com/p/google-has-t…