Honoured to be recognised by Campaign Middle East as one of the 2020 Marketing Game Changers for the work on launching the UAE Chapter of the Unstereotype Alliance Alliance. It wouldn't have been possible without the partnership of many others! ABG_GCC

ABG Chairman and EVP Unilever MENA, Sanjiv Kakkar highlights the benefits of ABG’s new partnership with Institute of Practitioners in Advertising (IPA) (Institute of Practitioners in Advertising) and outlines the benefits of marketing effectiveness. abg-me.com/laying-the-fou…

Members of #UAE National Chapter of Unstereotype Alliance send a message about addressing #gender stereotypes in #media & #advertising on the occasion of #IWD2022 #IWD Marie Claire ABG_GCC

The Dubai Lynx • دبي لينكس International Festival of Creativity releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories. #awards #craft #creative #digital #outdoor #MENA campaignme.com/dubai-lynx-rel…

The Dubai Lynx • دبي لينكس International Festival of Creativity releases all shortlists across all 20 categories, revealing the Glass: the Award for Change and Integrated categories today. #awards #creative #MENA campaignme.com/dubai-lynx-com…

To read the latest insights from our newly launched Influencer Marketing Transparency report click below: Mediaquest CommunicateOnline Priya sarma abg-me.com/influencer-mar…

Rim Mecherkany at Creatvo and Abed Agha Divina Labapis reflect their findings in our Influencer Marketing Report and the impact on the industry. Read the CommunicateOnline article here: lnkd.in/dDgpVsFf View full report here: lnkd.in/d2XjPEYN

The final video in the three-part series explaining the partnership between TAG ABG_GCC and #IABGCC to combat criminal activity & promote #BrandSafety in #digitaladvertising in #GCC > let me know if you have any questions on this! youtu.be/NjbXs-eNUx0

Self-regulation reduces ad impressions on pirate sites by 79 percent mobilemarketingmagazine.com/self-regulatio…

The ABG research committee has teamed up with Ipsos UAE to conduct a holistic study on Data Privacy/Cookieless era – the first in a series of research topics which will benefit the advertising industry. Read our Chairperson Elda Choucair's column here: lnkd.in/e9zc-QYy

“We are extremely grateful for Asad ur Rehaman (Asad ur Rehman)'s leadership in the successful completion of Phase 1 of the project. We look forward to working with Amine Sadik in the second phase of this important initiative,” said ABG_GCC interim chairperson Elda Choucair.

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Worst thing you can do when it comes to employee communications is drop bad news, not answer any questions and walk out.

The Advertising Business Group and Ipsos research highlights five key elements that stakeholders believe can help form the solution for data privacy in future. #dataprivacy #marketing #advertising ABG_GCC Ipsos in MENA campaignme.com/is-your-data-i…

The UAE National Chapter of the Unstereotype Alliance convened by UN Women in UAE celebrates its second anniversary on Mar 14 Dubai Lynx • دبي لينكس . Member corporations and stakeholders are coming together to share their efforts to eliminate stereotypes in media and advertising content.

The UAE National Chapter of the @UnstereotypeAlliance convened by Maria A Reed Stacey celebrates its second anniversary on Mar 14 Dubai Lynx • دبي لينكس. Member corporations, allies and stakeholders are coming together to share their efforts to eliminate stereotypes in media and advertising content.

The Advertising Business Group (ABG) is proud to support the Global DEI Census 2023. We call on everyone working in marketing and advertising to fill in the survey wfanet.org/census. Only by acting together can we make meaningful change. #GlobalDEICensus2023

The deadline for completing the DEI Global Census is April 30. Please take a few moments to complete it if you haven't already. thebrandberries.com/2023/04/15/dei… Priya sarma @TheBrandberries CommunicateOnline Campaign Middle East Elda Choucair Leyal Eskin Yilmaz

Thank you Campaign ME for publishing. Priya sarma

Hear @Kantar experts talk about Circular Marketing and growth potential in the region, based on a major study, and see how you can benchmark your organisation's sustainability credentials. More on WFA x Kantar’s Sustainable Marketing 2030 initiative is below.