#PRTip: Always use clear language when speaking to the #Press - not every reporter is an industry expert. Do a ‘tech check' at the beginning of the conversation and, if necessary, cut out any jargon. Remember: what’s not understood is dumped. #StoragePRSpecialists #MediaTraining

What do an ESG analyst, the Hammerspace CMO, and a Blocks and Files editor all have in common? They have all been guests on the #A3podcast. Catch up on previous episodes now! Listen and subscribe here - bit.ly/A3Podcast #DataStorage #GetThePower #StoragePRSpecialists

One week until a BRAND NEW episode of the #A3podcast! Until then, listen to industry experts like Molly Presley, Chris Mellor, and Roy Illsley talk PR, AR, and sales! bit.ly/A3Podcast #StoragePRSpecialists

5 Jahre DSGVO: 🔒 Datenschutz = Pflicht, nicht Kür 📦 35 % aller Daten sind sensibel 📈 Verschlüsselung & Governance sind Standard Datenspeicherung ohne Privacy? Keine Option mehr. Mehr hierzu: a3.ax/GRoyq 👉 #DSGVO #Compliance #ITsecurity #StoragePRSpecialits

Want to ramp up your #PR and #AR with insights from top influencers? A NEW #A3podcast episode with PC Pro editor Tim Danton drops next week! Catch up on past episodes now: bit.ly/A3Podcast #StoragePRSpecialists

A NEW episode is coming next week in the #A3podcast series that features top journalists, analysts, and CMOs. Get ready for Tim Danton from PC Pro! Subscribe and listen to previous episodes here: bit.ly/A3Podcast #DataStorage #GetThePower #StoragePRSpecialists

#PRTip: You can brief trade analysts under embargo before you brief the press. This will allow you to get valuable feedback on your messages and news, and will enable you to refer journalists to these analysts for independent comment. #StoragePRSpecialists

Marketing for #StartUps can seem daunting, but it doesn’t have to be. Read our guest blog from Sabo Diab, at Krystal Eight, to find out the 8 steps to success here: a3.ax/BQYmQ #StoragePRSpecialists

M&A data storage integration challenges and how to tackle them: a3.ax/FQzEg via @computerweekly #StoragePRSpecialists

Out Wednesday: the latest 'Who Do You Think You Are? #A3podcast episode, with PC Pro editor Tim Danton. Subscribe now for Tim’s expert insights and tips! bit.ly/A3Podcast #StoragePRSpecialists #GetThePower

TOMORROW, a BRAND NEW #A3podcast episode drops! Hear PC Pro editor Tim Danton share insights to boost your #PR. Subscribe now to catch our stellar lineup: bit.ly/A3Podcast #StoragePRSpecialists

#PRTip: In a #Briefing, if you find yourself short of talking points with an editor or analyst, try to retain their attention. Offer details and thoughts about future market trends as a way to continue the conversation. #StoragePRSpecialists #MediaTraining

NEW #A3podcast episode OUT TODAY! Featuring PC Pro editor Tim Danton. LISTEN NOW for key insights into the UK tech market and what Tim wants to hear from you: bit.ly/A3Podcast #DataStorage #GetThePower #StoragePRSpecialists

#PRTip: Vanishing from the news cycle? You are losing mindshare! Keep your brand front and centre by strategically pacing your announcements. One release today, another next quarter — not two tomorrow. Burnout your audience, and you will disappear. #StoragePRSpecialists

“My writers have 20+ years of experience... they know the questions to ask to verify if a vendor’s claim is truly revolutionary.” PC Pro’s Tim Danton shares insights for #DataStorage #StartUps on the #A3podcast. LISTEN NOW: bit.ly/A3Podcast

Think PR professionals can boss journalists around? Think again. We're setting the record straight. Check out our blog as we bust ten of the biggest myths in the public relations world: a3.ax/MIGpy #StoragePRSpecialists #PRMyths

The IT industry has many facets, and pitching each one right takes knowledge and experience. Read our guest blog post by freelance editor Christine Horton about how to pitch the channel media, here a3.ax/tflBT #StoragePRSpecialists #A3Blog

“It’s critical for vendors to know exactly who to speak to... PC Pro is a team with specific beats and expertise.” PC Pro’s Tim Danton shares top tips on the #A3podcast. LISTEN NOW: bit.ly/A3Podcast #PR #StoragePRSpecialists

Andrea Mauro, vinfrastructure: “Technology Live! provides always good insight on how technologies and products can solve real world problems.” #A3TechLive #SroragePRSpecialists

Who needs DNA storage when we've got 'Bird Drive' — Starling used to store data and deliver it at a faster rate than DNA storage, but it may just fly away: a3.ax/zmvaU. Via TechRadar Pro #StoragePRSpecialists