For FlexMR's Community Day, the team have taken up the challenge of the Cross Bay Walk and aim to raise £2000 by crossing the sands of Morecambe Bay with clients, friends and family in aid of St John's Hospice. Learn more: hubs.la/Q035_r_F0 #mrx #fundraising #community

Artificial Intelligence, smarter mobile phones, stronger automation algorithms and more are changing the face of market research and the role of researchers. Discover more: hubs.la/Q0366Kg_0 #mrx #ai #technology

Reliable synthetic data models will have great market research applications, from boosting sample sizes to survey design testing and consumer trend prediction. But this doesn't mean there aren't challenges too. Find out more: hubs.la/Q036q4KR0 #mrx #syntheticdata

The need for Customer Salience and centricity is growing across businesses in all industries, but there are some common challenges to overcome. Discover more: hubs.la/Q037MQG-0 #mrx #customersalience #strategy #insights #customercentricity

Our CEO, Paul Hudson has recently published a great article on Insight Platforms for anyone who has time for a good read - exploring challenges encountered when closing the Customer Gap and some great solutions. Read now: flx.mr/4hYyLSj #mrx #customersalience #insights

The digital age has reshaped consumer decision-making, with polarisation, emotional exhaustion and decision fatigue no longer fringe issues for businesses. DIscover more: flx.mr/4idkocQ #mrx #insights #customersalience #strategy #digital

Modern ethnography, scrapbook studies and the simple focus group are just three examples of qualitative methodologies that hold immense power for gaining better customer salience - and that's without the influence of AI. Learn more: hubs.la/Q03b7Rhm0 #mrx #qual #strategy

The MRS Annual Conference 2025 was a powerful reminder of how much is changing in the world of market research - insight experts need to balance tech with humanity and data with emotion. Discover more: hubs.la/Q03d7VRz0 #mrx #mrslive #insights

Synthetic data is the latest technology to dazzle the insights industry; but as with all new tech, it's important to know when and how to use it well to maximise its impact. Discover more: hubs.la/Q03dxd-p0 #mrx #syntheticdata #insights

Modern ethnography, scrapbook studies and the simple focus group are just three examples of qualitative methodologies that hold immense power for gaining better customer salience - and that's without the influence of AI. Learn more: flx.mr/3Y9YpLW #mrx #qual #strategy

The consumer voice encapsulates a lot of different people, who all have different ways of processing information - how do we take their accessibility needs into account in market research? Find out: flx.mr/4cr3xBd #mrx #insights #accessibility

Leaving false or outdated customer preconceptions to run rampant in businesses is a dangerous thing that will lead to flawed decision-making and faulty strategies. Discover more: hubs.la/Q03gX_H30 #mrx #insights #customersalience

We're on the hunt for three brilliant individuals to join our sales, client support, and research teams. If you're passionate about market research and Customer Salience, we want to hear from you. Join us now: hubs.la/Q03jX1850 #mrx #careers #marketresearch #sales

Which businesses have smashed customer centricity and salience so much they deserve to be put on a pedestal and lauded for their fantastic efforts? Find out now: flx.mr/4lZn545 #mrx #customersalience #customercentricity #insights #strategy

Will you be attending Quirk's Media #MRX London 2025? If so, make sure to catch Paul Hudson's talk on Customer Salience, and visit FlexMR's booth #211 to chat all things #mrx with Maria, Muneera, and Mike. More info: flx.mr/3Snen1X #quirkslive #marketresearch

It can be hard to identify what challenges hinder Customer Salience, and we have to check each strategic element to identify the one causing issues. Check your customer-centric culture score in our brand-new infographic now: hubs.la/Q03pgCjZ0 #mrx #customercentricity

This time next week, our intrepid team will be about to start the Cross Bay Walk - an 8 mile trek across the sands of Morecambe Bay to raise money for St John's Hospice. Learn more and support the FlexMR team now: flx.mr/4mOfdmC #fundraising #stjohnshospice #crossbaywalk

This time last week a contingent of the FlexMR team along with family and friends set out to complete the fantastic Cross Bay Walk. We are pleased to announce that from our expedition we raised over £2,530 for St John's Hospice. #mrx #charity #fundraising

Synthetic data is the latest technology to dazzle the insights industry; but as with all new tech, it's important to know when and how to use it well to maximise its impact. Discover more: flx.mr/45Jm60N #mrx #syntheticdata #insights

In recent years, we have all embraced AI rapidly, swept up in a technological momentum that promises more efficiency and cost savings. But are we eradicating the human touch in our efforts to adopt the latest AI tools? Learn more: hubs.la/Q03F1lzZ0 #mrx #ai #cx