To quote Marsellus Wallace, we’re getting medieval on this Summer Friday #VintageLogo #ThrowbackThursday #PulpFiction

One of the many concepts floated as a potential SF logo back in our earliest days, this design by Ryan Ritterbusch goes beyond the sun to incorporate other classic icons of summer: an umbrella, a sailboat, and the lime wedge that sits on the rim of your drink on a hot day.

In our latest Lunch & Learn, we explored the “Sandwich Generation” - adults who are responsible for bringing up their own children while caring for their aging parents. Find our research insights here: bit.ly/4bpdZae and DM us to join our next L&L 🎟️!

The Summer Friday Movie/Book Club recently took a break from sci-fi to tackle No Country for Old Men. McCarthy’s novel is a masterclass in suspense, while the Coen brothers’ film adds a new level of chilling intensity. Next up before summer ends: Jaws by Peter Benchley 🦈

Shout out to all our tarot card enthusiasts out there. Today’s career-related pull was “the world,” which symbolizes completion and success, suggesting you should take a little time to enjoy the goals you’ve achieved. Don’t forget to give yourself some credit, gang. #TarotCards

From research and strategy to copy and design, AI has become an invaluable addition to our marketing toolbox. With Adobe Firefly, our designers can cook up some really creative stuff. Like this image of what a children’s book about Summer Friday’s origin story might look like.

What better topic for a #LunchAndLearn than marketing to “The Sandwich Generation?” Like any good sammie, there are layers to this critical cohort. And our latest research dissects them all so you can better satisfy their cravings. Check it out here: bit.ly/4bpdZae

With Meta’s latest update to Ads, advertisers can now measure attribution data more precisely, enabling them to better understand true customer acquisition costs. Catch up on all the latest social media updates with our monthly newsletter: bit.ly/3WTdWyf

We really struck gold with animation intern Peter Wang, who we’ve been lucky to have on our team all summer. Peter’s a big talent who we know is going to do some big things in his future. Speaking of things, here are a few of his favorites. #GenesPicks

When you want to create sick content that spreads, not sickness from your kid’s daycare. #viralmarketing #overheardintheagency

A #ThrowbackThursday logo spin weaving ancient Byzantine mosaic style with a modern flair.

We do what we love and love what we do here at Summer Friday. But we also love a nice long weekend to unplug and unwind. Enjoy the well-earned break, everyone. And just a PSA: summer doesn’t end until Sep 22. So pump the breaks on any of that fall talk. Happy Labor Day!

Blending rich characters, an engrossing plot and universal themes while maintaining a tight structure and pacing, the Summer Friday Movie/Book Club unanimously agrees: Jaws is a marvel of both cinematic and literary storytelling. Our next adventure? Jurassic Park!

You: Believe in the magic of video. Know all the alchemy of invisible behind-the-scenes intricacies needed to bring it to life. Us: Eager to learn your secrets. Apply to join the Summer Friday show as a Producer/Project Manager: bit.ly/3XgDZzw

Our Summer Friday Night Lights fantasy football league rosters are locked and loaded as the Chiefs take on the Ravens to kick off the NFL season in a few hours. Penalty for last place TBD–anyone got a fun suggestion? Let’s crowdsource this baby!

Marketing contributes to climate change in a number of different ways, but there are some practical steps we can all take to reduce, remove and/or offset our carbon footprint. Join us in exploring this massive opportunity by downloading our new report: bit.ly/47lJaTv

Don't miss out! The Echo Awards honor campaigns with top-notch creativity and results. Submit by September 15th to ensure your work gets noticed! Late submissions will be accepted until October 7th. Learn more about the submission process here: bit.ly/3LmRDf7

Understanding decarbonization and implementing impactful strategies to offset carbon footprints is more crucial than ever. Discover how marketing has the opportunity to change the course of future emissions in our new report: bit.ly/47lJaTv

If anyone else is perplexed by the meaning behind The Lobster, the final scene of The Sopranos or 95% of Radiohead songs, Art Director Sarah Rineer is more than happy to explain everything over an espresso martini. #GenesPicks

Our August #LunchAndLearn recapped the Olympic games through a marketing lens, looking at some interesting trends and tactics to connect with a massive global audience. If you’re interested in joining a future L&L, please shoot us a DM and we’ll save you a seat.