you can find some great things from research or experience. you can build a great story. you can tell it, present it, publish it. but reality is that unless the people on your team , on your client or customers team hear it, read i…lnkd.in/gPphDxZY lnkd.in/grAE4-r9

your country is ageing! yes you ...who ever you are. the world population and so is just about every country. if you live in Europe or Asia your population is probably ageing faster ( and I am talking India and Indonesia..not just…lnkd.in/gT_zqqpA lnkd.in/gFYFjQks

#marketers #marketresearchers #insightsprofessionals all need to rethink how the both #research and #employee and #train for the fastest growth market in the world ... the #ageingpopulation of #newlifebuilders ( thanks again @len…lnkd.in/g-vp9Pew lnkd.in/gPKvZVR6

It was a great to be back at the CITIC CLSA Forums in Tokyo last week after a few covid years break. Thanks to Oliver Matthew and his team for inviting me and a great event. and thanks to the audience for the interest in my session on "understanding count…lnkd.in/gehnz6DY

it was great to be back in Tokyo last week talking at CITIC CLSA Forums first live event since covid. Thanks to Oliver Matthew and his team for asking me to talk about the research i have been doing about country brands and how it affects brands from thos…lnkd.in/gdSSR-vH

TELLING TALES seems to matter to a lot of business people ... better business storytelling is a hot topic of late and I am grateful that for reasons my family does not unterstand people keep asking my help. running workshops, writing guidelines, personal…lnkd.in/giaByC_w

SOFT POWER makes a difference. no news there. recently i have been doing research looking at the strength of country brands and how they affect brands from those countries. something i have looked at many time over last 3 decades.…lnkd.in/gVA5qbtt lnkd.in/gfQeMHpU

#recognitionmatters of work achievment and what they have learnt and can share matters for people over 55 ( and over 65 and over 75 ) #traininganddevelopment #retraining matters for any business person using and getting the most out of people in those ag…lnkd.in/gpc-Hfgu

#recognitionmatters of work achievment and what they have learnt and can share matters for people over 55 ( and over 65 and over 75 ) #traininganddevelopment #retraining matters for any business person using and getting the most o…lnkd.in/gjdaBs6c lnkd.in/gVg6eyse

"YOU are not normal" ... if you are business never make the mistake you represent the people you want as customers, clients, consumers lnkd.in/gPiUMdAA

Tata Consultancy Services XPotential World of Marketing (WOM) The Research Society dentsu Campaign Asia-Pacific adobo magazine WARC lnkd.in/gmqpj5JF

#nostalgia rings so true. I found this Insights by Kantar report just about right. only a week ago some people asked "over you career which ads or campaigns you worked were best" ...and on reflection most were built around nostalgia lnkd.in/gVJM_AHZ

boredom is great for better #storytelling loved this article. lnkd.in/dJPRiMdH

getting the story right !! thanks to The Research Society in Australia for asking me back to share the short course on better business #storytelling ... open to any one. and yes you will get to hear the story behind bibliosexual…lnkd.in/gzw34nmj lnkd.in/gARPiN-y

The “Now You Know Your Y-Zs” event on Monday capped off a 10-year series of inspiring and informative perspectives on business and society in Japan from Jesper Koll, Dave McCaughan, and William Hall and moderator Patrick Newell. Thank you to our attendees and participants!

some comments of retryerment and rethinking ageing workforce

Marketing to an Older Population ? ... think new life builders not "old" open.substack.com/pub/theart2agi…

ageist.com/profile/dave-m…