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The first step in the process of self-creation is self-consciousness —   being aware of yourself as an actor and taking control of your appearance and emotions.

Remake yourself into a character of power. Working on yourself like clay should be one of your greatest and most pleasurable life tasks. It makes you in essence an artist — an artist creating yourself.

The character you seem to have been born with is not necessarily who you are; beyond the [inherited] characteristics, your parents, friends, and peers have helped shape your personality. The task is to take control of the process, to stop allowing others to limit and mold [you]

Your new identity will protect you from the world precisely because it is not “you”; it is a costume you put on and take off. You need not take it personally. And your new identity sets you apart, gives you theatrical presence.

Forge a new identity, one of your own making, one that has had no boundaries assigned to it by an envious and resentful world. This act of defiance is Promethean: It makes you responsible for your own creation.

Understand this: The world wants to assign you a role in life. And once you accept that role you are doomed. Your power is limited to the tiny amount allotted to the role you have selected or have been forced to assume.

You must be constantly aware of your audience — of what will please them and what will bore them. You must arrange to place yourself at the center, to command attention, and never to be upstaged at any cost.

You must learn to enlarge your actions through dramatic techniques such as surprise, suspense, the creation of sympathy, and symbolic identification.

Incorporate dramatic devices into your public gestures and actions — your power will be enhanced and your character will seem larger than life.

LAW 25: RE-CREATE YOURSELF Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you.

The reason you strike at the shepherd is because such an action will dishearten the sheep beyond any rational measure. With the leader gone the center of gravity is gone; there is nothing to revolve around and everything falls apart. Aim at the leaders, bring them down.

Always search out people who hold high positions yet who find themselves isolated on the board. They are like apples falling into your lap, easily seduced, and able to catapult you into power yourself.

You will often find powerful people who have alienated themselves from the group. Perhaps their power has gone to their heads, and they consider themselves superior; perhaps they have lost the knack of communicating with ordinary folk. Remember: This makes them vulnerable.

Con artists often look for ways to isolate their marks from their normal social milieux, steering them into new environments in which they are no longer comfortable. Here they feel weak, and succumb to deception more easily.

Isolation has other strategic uses. When trying to seduce people, it is often wise to isolate them from their usual social context. Once isolated they are vulnerable to you, and your presence becomes magnified.

Your absence from the court spells danger for you, you should never leave the scene in a time of turmoil, for your absence can both symbolize and induce a loss of power; On the other hand, luring your enemies away from the court at critical moments is a great ploy.

Presence and appearance have great import in the game of power. To seduce, particularly in the beginning stages, you need to be constantly present, or create the feeling that you are; if you are often out of sight, the charm will wear off.

The most effective form of isolation is somehow to separate your victims from their power base. Isolate the man, divide his allies and turn them away from him, shrink his support. Soon the man would vanish on his own.

It is often better to isolate your enemies than to destroy them — you seem less brutal. The result, though, is the same, for in the game of power, isolation spells death.