This week's top links come from EmailTooltester, Alison Gootee, and Email Geeks.

📬 The inbox is crowded. 2024: 361.6B #emails/day 2025: 376.4B 2027: 408.2B That’s 4.2M emails per second. 😅 600M new users by 2025. 4% annual growth. If you're not strategic, you're shouting into the void. ✉️ Segment. 🧠 Write like a human. 📈 Make it worth the scroll.

At #EIW2025, one question kept coming up: “How do you actually use AI?”. We're doing a survey with EmailTooltester all about the impact of AI within marketing. If you have 2 mins to complete the short form below, it would be much appreciated 🔽 bit.ly/3T7FC0P

Curious how AI is changing email marketing? 🤖📩 JennB, @Klaviyo & HubSpot are doing things like: • Auto-generating emails & CTAs • Predicting who’ll buy again • Building full workflows from a goal AI isn’t replacing marketers. 👇👇👇 bit.ly/4n6f3XI