I’m not trying to build a legacy so that people know my name in 500 years I’m trying to build a legacy so that the work I do in my lifetime makes people's lives better 500 years from today

Most brands overlook simple checkout optimizations. But small tweaks can unlock big revenue gains. Here’s how 2 quick changes boosted CR by 5%+ and added €200K in revenue.

Early success is the biggest lie in business. We see the wins. The headlines. The overnight success stories. But the truth? Most of the people who “made it” early… Aren’t around anymore. Here’s what I saw happen: One founder stayed broke for 6 years. Shipping orders by

Hitting $10M isn't the finish line, it's where the real race begins. Most brands stall here, thinking what got you to 8-figures will surely get you to 9. After scaling dozens of brands past this critical threshold, I've cracked the code on how to break through: #1.

Apple’s grip on in-app payments just cracked. A new U.S. court ruling (from the Epic v. Apple case) now allows iOS apps to direct users to external payment pages, bypassing Apple’s IAP system and its 30% cut. Here’s what’s changed: - Apps in the U.S. App Store can now link to

Master the customer lifecycle, and personalization practically runs itself. From perfect cross-sells to spot-on reorder reminders, knowing your customer’s next move makes every message count. Jimmy Kim Chase Dimond | Email Marketing Nerd 📧

Sat down and talked Google ads product segmentation and Standard Shopping / Pmax strategy for 40 minutes straight with Matt Shenton Link to the episode in the comments 🔗

Shopify is changing-and your storefront may already be outdated. 🚀 Not visually. Functionally. With OpenAI and Shopify reportedly integrating directly, your customers would now be able to: 🛍️ Shop via ChatGPT 📊 Pull live store reports 🔍 Discover products through

There are 5 email automation flows that matter most to boosting your ecommerce sales. Let me break it down 👇

I've recorded 1,000+ YouTube videos that generate $350K+/month. Your fancy camera means nothing without this recording system: - Batch record 3-6 videos in one sitting - Position your script at eye level (not below) - Record only during your energy peak times - Use voice

As seen in EEM... 👀 This week's Hiring Vault! Subscribe to the newsletter to read the full story >> eemtrk.com/eem

In our upcoming episode of Subscription Prescription, I had the pleasure of speaking with George Kapernaros, founder of YOCTO and a leading email marketing strategist for health and wellness brands. George has collaborated with top-tier companies like Kilo.Health and

Skincare landing page our team cooked recently 🧑‍🍳

You’re only 2 tweaks away from turning churn into profit. This checklist will help you find them.

Hot take: Retention isn’t sexy enough for the wannabe entrepreneurs who’d rather burn cash on ads and don’t know any better. 👀

The social platforms have been busy this week—rolling out new tools, new policies, and some major strategic shifts. Here’s what’s changing across Instagram, Threads, Facebook, and TikTok—and why it matters for brands, creators, and marketers.

DTC purists are the flat-earthers of ecommerce. They'd rather go bankrupt than admit that multi-channel distribution is the only path to actual scale. I'd focus on building a multi-channel strategy from day one. Don't get me wrong, DTC is a great starting point, but there's more

Setting ambitious goals = daydreaming, unless You do something different than you're doing now Stop just showing up

Building a creative strategy from scratch in 2025 is entirely different from 2 years ago. We've developed an AI-powered system that finds winning ads 3x faster with zero historical data. Here's exactly how we use AI to build a complete creative strategy from nothing:

Quick Google Ads tip: Every point you boost your Quality Score reduces your CPC. Let's say you spend $10K a month at a 5/10 score? Get to 7/10, and you’re saving some serious money. Same ad spots, more clicks. What Google really cares about is: → CTR (50%). Low clicks