As much as we wish would could control external messaging - by studying them we can see what's working and adopting the tactics of what is successful. #eduWeb25

In telling a clear brand story, emphasis should be on experience over student affinity by 2:1 (at least). That's a wrap! Big round of applause for De Roo and Lainsbury👏 #eduWeb25

On to day two of #eduWeb25! We start the morning with Faton Sopa, co-founder and CEO of Manaferra, a leading higher education SEO agency that helps universities and colleges grow enrollments through Search.

It's time for the Student Stakeholder Panel of Parents! KNow Research brought a panel of parents to #eduWeb25 to share their perspectives on the college admissions and enrollment process! Are you a parent of a college-age student?

And just like that, we're here — the final day of #eduWeb25! After three incredible days, we're heading into today's sessions inspired by the energy and creativity of this community. What ideas, strategies, or connections are you most excited to bring back to your campus?