TaylorMade is well respected for their better-player irons and now has introduced new game-improvement and super game-improvement models, the Qi Max and Qi Max HL for weekend golfers looking for improved feel, distance and forgiveness. tinyurl.com/yemd7msk

The mini driver is becoming more popular with better players including tour pros and Cobra’s King TEC Mini Driver is designed for use from the fairway as well as the tee. lnkd.in/eqRtkMzP

Cobra’s new premium metalwoods family called OPTM is populated by four drivers: OPTM LS, OPTM X, OPTM Max-K and OPTM Max-D. All feature AI-Optimized POI shaping and AI-Optimized POI weighting. tinyurl.com/494zwvdw

Titleist has introduced a new AVX ball for 2026 with lower flight pattern and less spin and softer feel and their Pro V1.  tinyurl.com/bd4mjkeb

For 2026 PXG has three new 0311 Gen8 models in the lineup, the Gen8 T (Tour), Gen8 P (Players) and Gen8 XP (Extreme Performance). tinyurl.com/53ht2sbr

Three Quantum iron models are being introduced by Callaway Golf for 2026, each uses a new and unique head construction called the Modern 360° Undercut Cavity. tinyurl.com/bdfr3fn2

Set to be Callaway’s major club launch for 2026 the Quantum drivers make use of a unique face construction called Tri-Force consisting of three layers titanium, polymer mesh and carbon fiber. tinyurl.com/yns2mszu

Ping is promoting the fifth driver in the G440 family, the G440 K which has set records in their MOI testing making it their straightest and most forgiving driver. tinyurl.com/2s4z75h3

Bridgestone’s premium golf ball series the Tour B, has four new models that make use of a new core-mantle integration technology tagged Velosurge. tinyurl.com/52ev4e36

Cobra Golf’s King and King Max are, respectively, the new game-improvement and super game-improvement for their lineup in 2026 with 3D printed medallions. lnkd.in/e2Y4z622

Always nice to be recognized by your peers. Here's a link to the award-winning article in California Golf + Travel "Happy Father's Day" calgolfnews.com/happy-fathers-…

Cobra has become the leader in the use of 3D printing in the production of golf clubs and the new 3DP Tour Putters uses a 3D printed nylon cartridge in a 304 stainless steel MIM body and a carbon fiber crown. tinyurl.com/4sam7tm8

Seasoned retail executive Troy Rice took over as CEO of PGA Tour Superstore following the retirement of golf-industry leader Dick Sullivan last summer and in an exclusive interview at January’s PGA Show. tinyurl.com/y43m89mx

One of the items grabbing the most attention at the recent PGA Show was Shot Scope’s LM1 launch monitor that has the data recording and reporting features most golfers need at an astonishing price of under $200. tinyurl.com/5n78svjr

Each January the National Golf Foundation (NGF) releases the golf industry Graffis Report and for 2025 several interesting facts popped out starting with the total number of participants reaching 48.1 million. tinyurl.com/59bh97n7

TaylorMade Golf’s premium golf balls have been reworked for 2026 featuring a new method called microcoating that reduces the variation inherent in the usual painting methods and gives more shot flight consistency. tinyurl.com/2s3mx448

Those looking for Tour Edge Golf’s latest irons for mid to higher handicap players should evaluate the just announced Hot Launch Max and Max D models. tinyurl.com/4k34xeyj

Tour Edge has released two new Hot Launch drivers targeted for use by recreational players called the Max and Max D that feature high launch ball flight and added forgiveness on off-center impacts. tinyurl.com/4jfjkbyz

PXG’s newest zero torque putter the Hor Rod ZT is a center shafted high-MOI design mallet having a milled aluminum head and milled face with four interchangeable sole weights. tinyurl.com/Hot-Rod-ZT-Put…

The electric golf caddy took a leap forward with MGI’s Ai Navigator GPS+ introduced at the PGA Show with an onboard GPS system and a color touchscreen display plus variable speed by remote or handle control.  tinyurl.com/kzaxjhf9