Thanks to granular data and advanced technology, CTV now delivers the same measurement capabilities that have traditionally lured advertisers to digital. In this piece, our CMO Jeff Fagel jeff fagel explains why it’s time for the TV industry to work together: bit.ly/39vVRRJ

#Cannes2022 is less than a month away! Join us for THE party of the festival – live music, surprise performances, and breathtaking views in a medieval castle overlooking the bay. Save your spot now: cannes.madhive.com #canneslions2022

Households still matter! Advertisers want to reach families. But figuring out a household within CTV is really difficult. Is that a household or a local cafe with a TV? Madhive AdMonsters #opsny

Just announced 📣 World-renowned DJ Claude VonStroke and pop-synth band Nation Of Language will be performing at THE party of #canneslions2022. Get on the waitlist here: cannes.madhive.com. #cannes2022

Our Managing Partner, Ed McLoughlin, presented at AdMonsters #opsny yesterday to discuss the importance of household measurement in optimizing advertisers’ CTV campaigns. Check out the 🧵 below for highlights. Thanks for capturing, Gavin Dunaway (he/him)!

Today we announced our partnership with Katz Media Group to create the largest #CTV marketplace for political advertising, offering frequency capping, measurement, attribution, and more. Full story here: bit.ly/3QsmGaO #politicaladvertising #streaming #ott

When in Cannes for a creative festival, get creative. A big shout out to the MadHive team - Stephanie Nerby Jenny Thompson Dacian Groza Adam Helfgott R. Spencer Potts Joe Marino Ed McLoughlin Nick Coté luc Thomas Tidgwell Stephanie Gossage…lnkd.in/gu5SVdpQ

We had to get creative for last week's #Cannes2022! So proud and excited to have connected with colleagues, clients, and partners in inspiring ways, capped off by our electrifying event at a castle above the city. Thanks to all who joined us. See you next year! #canneslions

This week we hosted a powerhouse, all-female group of tech executives from @audacy Ampersand InfoSum WeWork Matrix Solutions for a candid discussion on how they shattered the glass ceiling. Thank you to all our panelists and attendees! #AdTechBae #womenleaders

"MadHive was created to fix the television advertising industry’s biggest problems." In this BuiltIn NYC piece, Gene Yoo, our Director of Product, explains how we're pushing the limits at MadHive. Read more: bit.ly/3bJ7ark #CTV #streaming #advertising #hiring

$2B of political ad dollars will be spent on #CTV. In this edition of the Madhive Political Pulse we cover all the hot races to watch, how advertisers are spending their marketing dollars, and more. medium.com/madhive/politi… #ctvadvertising #politicaladvertising

Goal line stand! 😤 #FCS x 🎥 Lafayette Football

THIS is the new Madhive. Bold. Ambitious. A reflection of the success we've achieved so far and the journey still to come. We're primed for continued growth as we evolve the TV advertising landscape. Experience the new brand at Madhive.com. #CTV #rebrand

The next evolution of Madhive is here. We’ve grown significantly since our inception six years ago to enable a better buying and selling platform for #CTV #advertising. That’s why we’re built for the big stream. Visit Madhive.com to learn more. #TVBforward22

#CTV has 30% higher ROI than other media, despite commanding just 7% of total media budgets, on average, reports Analytic Partners #AdvancedTVInsider bit.ly/3RF2hyB Karlene L

5-2

Looking for a last-minute Halloween costume idea? For many, it’s in your closet.

We're #hiring a Senior Client Success Associate with OTT/CTV experience to set up, manage, and optimize campaigns. 100% paid benefit premiums and unlimited PTO are just a few of the perks that come with the gig. Apply now: bit.ly/3h0qYsG #nowhiring #recruiting

FINAL: Lafayette Men’s Lacrosse 8, Drexel Men's Lax 7 Joe Doherty made 17 saves, including a big one with 30 seconds left. John Mathes 3G insidelacrosse.com/league/DI/scor…

UPSET ALERT ‼️ @lafayettemlax defeats No. 15 Boston University, 11-9. #NCAAMLAX