The importance of customer trust in your brand. #BrandSustainability #EdelmanTrustBarometer

Consumers buy on trust. They rank trust with product, brand, and company attributes as an essential buying consideration. ISSP Indonesia #BrandSustainability discussion.

Consumers want to trust brands to do what is right with their product, for customers, and for society - the three gates of trust. #BrandSustainability discussion ISSP Indonesia

Consumers expect #brands to keep their promises by taking action that makes a real difference. #walkthetalk

Consumer insight: Do something outside of your business to make your efforts resonate well with consumers. #BrandSustainability discussion ISSP Indonesia

#BrandSustainability

Lively and insightful group discussions on branding sustainability.

Going beyond profitability and business-as-usual greatly nurtures #trust​, driving preference. Consumers expect brands to do good and do the right thing. Standing for an exceptional issue will lead to conversations and engage with audiences. ISSP Indonesia discussion

Don't miss DJE Indonesia CEO Radityo Prabowo at #smwjakarta2019 tomorrow where he'll be sharing insights on #trust. See you there!

How do you build trust in an era of mistrust? We must gain client trust through past actions, what we say we will do and stand for, and what we actually do. - #DJE Indonesia CEO Radityo Prabowo @smwjakarta #smwjakarta2019

A brand is a promise. Consumers need to know brands will keep their promise to do the right thing for the world and society. - #DJE Indonesia CEO Radityo Prabowo @smwjakarta #smwjakarta2019 #InBrandsWeTrust

The rise of #BeliefDrivenBuyers is #transforming the market. More than half of consumers now choose, switch to or boycott a brand based on its stand on #societalissues. - #DJE Indonesia CEO Radityo Prabowo @smwjakarta #smwjakarta2019 #EdelmanTrustBarometer

We're living in a “brand democracy”, customers recognize the influence they have over brands. People are now in the position of authority, voting with their voices and their wallets. - #DJE Indonesia CEO Radityo Prabowo @smwjakarta #smwjakarta2019 #InBrandsWeTrust #peoplepower

#Trust is essential to buying: #reputation may earn a brand a first-time purchase, but unless consumers come to trust the brand, 67% will stop buying it. #InBrandsWeTrust #EdelmanTrustBarometer @smwjakarta #smwjakarta2019

Brands need to communicate to consumers to gain their trust and choose their brand products. #InBrandsWeTrust #EdelmanTrustBarometer

How do brands earn and sustain #trust? Take a stand. Stop making promises. Walk the talk. Be relevant. Be real. Leverage authentic voices to drive ROI. Start peer conversations. #InBrandsWeTrust #trustbarometer #EdelmanTrustBarometer #smwjakarta2019 #SMWJakarta Social Media Week Jakarta

As communicators, we need to promote and protect our clients’ brand. In doing so, remember the three C’s: Content, Context, and Creative - #DJE Indonesia CEO Radityo Prabowo Social Media Week Jakarta #smwjakarta2019 #SMWJakarta

Guy Kellaway of @Nestle_IDN and #DJE Indonesia CEO Radityo Prabowo agree that #trust and #reputation are both equally important for brands. @smwjakarta #smwjakarta2019 #SMWJakarta

Join us in unveiling the Indonesia results of the 2021 Edelman Trust Barometer in a virtual launch together with the AmCham Indonesia & EuroCham Indonesia. This year we will examine today's fundamental rebalancing of power amid the pandemic. Register at bit.ly/3sBHgrP