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The secret to better cart recovery is simple: • Send first email within 30 mins • Second at 24 hours • Final at 36 hours Anything later than that and there’s no point trying.

Me: spends hours crafting clever subject lines Also me: Gets beaten by "Forget something? 🛒" Email marketing is humbling y'all.

Our biggest email fail: Sent generic promo codes instead of one-time use. Codes went viral on coupon sites and our margins tanked. Never made that mistake again.

Stop making abandoned cart emails look like art projects. Your customer wants their stuff, not your design portfolio. Hero image. Cart items. Clear button. That’s all you need.

Dear marketing gurus: Stop telling people to send abandoned cart emails after 72 hours. They've already bought from your competitor by then. Sincerely, Someone who actually tests this stuff

Once worked with a golf brand that wanted 5+ CTAs in their emails. "More options = more sales" they said. Where do people learn this stuff?

Stop letting your codes go viral on coupon sites: • Generate unique discount codes • Make them one-time use • Set 48-hour expiration Margins in ecom are already touch-and-go. Protect yours better in 2025.

Me explaining email flows to my mom: "It's like if the store clerk followed you home..." Mom: "That's creepy" Me: "But with consent!" Marketing is fun to explain.

Met a client who insisted on clever subject lines for their recovery emails. Tested them against "Forget something? 🛒" The simple cart emoji won consistently. Sometimes we overthink the simple stuff.

"But our luxury brand needs a 7-day window!" Stop kidding yourself. Rich people hate waiting too. 48 hours max. After that, they're gone.

Don’t obsess over post-purchase flows while your cart abandonment sequence is broken. That's like decorating your house while the front door is missing.

"Let's add more CTAs for exposure!" No. You're not "maximizing opportunity." You're maximizing confusion. And confusion kills conversion.

Was working on a recovery flow when the client asked: "Why send 3 emails in 48 hours? Isn't that too aggressive?" Showed them the data: For sub-$100 products, interest dies after 48 hours. Timing isn't about you. It's about them.

Stop cramming product recommendations into cart recovery emails. They already chose what they want and showed intent. Anything else is just noise. And guess what? Noise is irritating.

I've realized most people still suck at prompting. You have super intelligence at your fingertips, and still don't know how to talk to it. So I prepared a guide on my Prompt Engineering best practices. Like + Comment + Repost and I'll share the link. (Must be following)

Been in the agency game for a few years but today was one of those hard day. Ops wasn’t as dialed in as it needed to be, causing miscoms everywhere. Super valuable insights though, nice reminder that everything is a learning lesson.

Which parts of LA have a high density of founders? Moving in May and want to be surrounded by others who are also grinding

Team launched some new signup forms for an 8 figure client. Absolutely crushing and it's day 1 😮‍💨