Q4 gonna be a movie . I thought this through $$$$$

facebook: "we drove that sale" google: "no we drove that sale" email: "actually we drove it" customer: "i saw a tiktok" everyone's lying

competitors can copy my product in 24 hours they can't copy how my support team turns "where the fuck is my order" into a cult member that's the real moat here's the customer service framework worth $8M: everyone automates responses we weaponize empathy customer: "where the

chinese supplier at 3am: "friend we have small problem" translation: your entire shipment is fucked and chinese new year starts tomorrow sleep well

life is the greatest movie we will ever see do not take it for granted the lows, the highs, the anxiety, the joy all of it it’s eerily beautiful.

just paid a crying woman $500 for her mental breakdown video it's about to do $300k in sales here's why raw ugliness beats polished influencers: we used to pay influencers $10k for perfect videos that got 1.5x ROAS now we search tiktok for emotional breakdowns about our

changed our checkout button from "buy now" to one word conversion jumped 31% here's the single word philosophy destroying everything: your button says what they do: "buy now" mine says who they become: "glow" tested across 40 brands: action buttons (buy, shop, order): 2.1%

THE ONLY THING THAT MATTERS IS LEVERAGE not your morning routine not your cold showers not your fking meditation app LEVERAGE OR DEATH study this or stay broke forever

my best campaigns start at 0.5x ROAS everyone panics and kills them i'm building invisible armies here's the dark funnel that printed $6.2M: you optimize for first-click profit i optimize for audience ownership the play: run a controversial story ad pure emotion, no product

YOU CAN’T RUSH GREATNESS

our thank you page makes more money than most people's homepage added 20% to our LTV instantly here's the structure: everyone's thank you page: "thanks for your order!" worthless ours is 4 revenue streams: Section 1: reassurance (kills refunds) "you made the smartest choice.

Your "20% Off Sale" is pathetic. You're begging for scraps. You're telling the market you're desperate. Amateurs offer discounts. Operators manufacture extinction events. Here's the playbook that printed $250k in 48 hours: We have 10,000 units of our bestseller in stock. It’s

We’ve scaled 47+ ecom brands with Google Ads. Results speak for themselves: • Took my own brand from $0 → $955K in 12 months • Took my other brand to $1.04M/month • Generated $10M+ in tracked sales • Averaging 4.2× ROAS for clients Most founders scale the dumb way: •

Crazy to think a LOT of the “gurus” from years ago are nowhere to be seen Some of them even work regular jobs now .. Just comes to show a lot of people in this space don’t know shit. No true vision A lot of these gurus popping now will also come to go. It’s the cycle of life

More £££ OTW 💹

Feeding Google ads your entire customer list = feeding it garbage data that destroys ROAS.. Smart operators only give algorithms their most profitable customers to replicate The “Golden Cohort Method” took client from 2.1x to 5.1x ROAS: Most customer lists contain 80%

For 2 years I made exactly £0 online while everyone around me was "crushing it" Then i ran up a brand to $1m in less than 12 months The difference? I understood the Bamboo Tree Method that nobody talks about: Bamboo is nature's most violent lesson in patience. When you plant

Multiple offers on one site = cognitive overload that destroys conversion rates This is the same problems that’s obliterating apple’s profits… Removing options increases revenue - we proved it with 22% growth (keep reading there’s sauce) An 8-figure brand presented customers

The mindset that gets you to £10k/month will destroy you at £100k/month… Most founders never learn this transition and stay stuck forever Here's the Warrior to King shift that unlocks real scale: Getting to £10k requires Warrior Mode: - Do everything yourself - Outwork