Most accounts choose bidding strategies that don't match their data. If you’re running tROAS with 10 sales, you’re asking Google to guess your customers. For branded campaigns, use manual CPC. For non-branded campaigns, count your conversions from the last 30 days. Then

How to ACTUALLY use Google ads for customer acquisition:

most brands are still doing keyword research like it’s 2023 meanwhile, automated targeting and AI overview have completely rewritten the rules Get up to speed 👇

Biggest YouTube ads myth: "It's only for brand awareness." We've driven 7-figures in direct revenue at 3-4x ROAS for clients. Done right, it’s a powerful tool for acquisition. One that very few of your competitors have cracked.

Watched brands waste millions on YouTube by sending traffic to homepages. People on YouTube aren't in "buying mode." They're in consume mode. You need to match the mindset of those users. What’s working right now: quiz funnels, VSLs, mini sales pages.

Everyone thinks Google Ads is just bottom-funnel. That's why they're stuck at $20k/month. Google is a monster acquisition channel when you prioritize prospecting campaigns, Push 60-80% budget to new customers. Guard those campaigns so no branded terms sneak in. If you want

Everyone thinks ranking on Google is all about budget. Wrong. Google won't put you #1 even if you bid the most. They only push ads that drive engagement & make users happy. Show Google your ads are the best fit for the user, and they’ll reward you with better rankings.

You actually don’t need to be a giant to get the top Shopping Ads spots. Breakdown here:

Most brands spend weeks and thousands of dollars on Google Ads creatives. But now with AI, you can do it in minutes. We just dropped a video showing our 4-step process to make winning ads using ChatGPT. Look up "Jackson Blackledge" on YouTube to watch.

How to actually reach your audiences and turn them into customers with YouTube Ads 👇

Big opportunity there for those who get them right.

Every month, we allocate 10-20% of our Shopping budget to testing. Here’s what that process looks like: - Run test for 2–4 weeks - Analyze and identify winners - Set the winning variant as the new baseline - Start the next test with new variations and repeat

What separates top Google Ads accounts from the average: 1. Clean Merchant Center + product feed 2. Strong prospecting campaigns 3. Landing pages built for search intent & buyer awareness 4. Dominating multiple spots in the Shopping tab 5. Tight optimization & testing loops

Don’t just go for the obvious keywords like your product or brand names. Find a problem your product solves. Target those keywords. Position your product as the solution in your landing pages. Almost no one takes advantage of this segment of their market.

We took over many brands that had cracked social media ads. Add Google Ads to the mix and we quickly scaled their accounts to 7 figures/mo... If you have strong brand awareness, Google will take you to the next level.

if you’re running YouTube Ads, read this:

What we do in the first 4 weeks of taking over an account 👇

A sneaky tactic to make your Shopping ads more clickable than competitors’ this BFCM

We just dropped a video revealing 3 secret strategies we use to dominate BFCM for clients. - Pre-sales list building - YouTube warm-up sequences - “Hidden” landing pages This is how we generated $23M during BFCM last year. Look up "Jackson Blackledge" on YouTube to watch

A lot of people think Google is just an intent and retargeting platform. But if you know what you’re doing, it’s as good, if not better than Meta at generating and capturing new customers. Top of funnel search and shopping + YouTube 60-80% of spend