How can you use topic clusters to boost your pillar content for awesome traffic and conversions?

- Choose a content pillar
- create cluster content around this pillar
- use the cluster content to boost the pillar page

Learn more in the post: susannagebauer.com/blog/content-p…

Breaks are important!

Are you tired? Rest! Don't quit instead!

Being tired is not a reason to quit.

My father refused any work-out for the past 40 years.
He kept saying: I will start when I feel better.
Now, he can barely walk.

Yesterday, my mother found a bottle of “Fitness Pills” my father must have bought ages ago.
Since he never worked out, he never saw success and the

Scheduling and automation on Twitter are not all bad. You can use scheduling to free up more of your time to engage + communicate with your audience. If you want to know more about Twitter scheduling, you can find it in this post: susannagebauer.com/blog/twitter-s…

Are you telling stories in your marketing? Does storytelling change marketing and make it better?

Stories sell!

Marketers grapple with the unrelenting demand for fresh content. About 70% of marketers lack a consistent content strategy.

This struggle to generate new content fast enough leads to a lack of consistency and quality.

Meet content repurposing

susannagebauer.com/blog/repurposi…

I hate marketing 'advice' that sounds good but does not help.

Example: When I started with Pinterest Marketing, people kept telling me that I need 'beautiful pins' - totally not helpful and not even true.

What is a piece of advice that you heard that was not at all helpful?

Do you keep making excuses? Then it may not be so important to you.

If it is important, you will find a way to make it happen.
Never look back and regret that you did not find a way...😚

500 million tweets are sent every day, more than 5,700 tweets per second

It's easy to get lost + struggle to make an impact

Are you shouting into a void?

Here's a clear, easy-to-follow guide on understanding and navigating Twitter's algorithm:
susannagebauer.com/blog/how-does-…

How to become visible when you are new
and don't have an audience:

Go where your audience is. The best advice I ever got when I was just starting and had no audience.

For me it was guest posting.
On big, established blogs with a large audience within my niche.

Why?
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Content is king. Surprisingly, 60% of marketers create at least one piece of content each day.

The challenge? Consistently producing high-quality, engaging content that effectively conveys your brand's message.

Do you know the best content types?

susannagebauer.com/blog/surprisin…

I am not so much on Facebook anymore - but this sure rings a bell.

Everything that happens on your Twitter happens because of the decisions you make and actions you take.

Simple headline rules to live by:

Be clear about the topic. Don’t leave the audience guessing too much.
Don’t put it all in the headline.
Also: Don’t put it all in the caption, the image or the share text.
Don’t be shrill. Don’t voice too much opinion.

more in next tweet
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Want to make your blog posts stand out? Start with a strong structure! Check out these tips to make sure your next post is organized, engaging, and easy to read. susannagebauer.com/blog/blog-post…

Twitter is a perfect channel to learn

tweets that may not be your best ideas will die a quick death and be forgotten tomorrow

tweets that resonate with your audience and inspire engagement live a much longer life

Every piece of content needs a reason

'get traffic from Google search' - find keywords you can rank for

'get traffic from social media' - play around with hooks and consider cooperating with experts

'Get signups for my newsletter' - you need a matching lead magnet

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Conversations are your big opportunity to get visible in your niche even if you don't have many followers (yet). Comment on posts from your niche, add your voice. Learn more about Twitter conversations here: susannagebauer.com/blog/twitter-c…

Twitter is not a 'start it and be the best'-channel.

Allow yourself to experiment, listen, learn, and become better. This will make you authentic and eventually help you grow a real community!

The key to success are not technicalities.

The best title or subject line, the color of your call-to-action button, outstanding hooks, fancy memes will not save your business if you fail to build a connection with your audience.