Abandoned Cart flow tip. ✅ set up a conditional split for existing customers and new customers - NCs have different concerns compared to ECs. Address those potential concerns in the messaging. Watch conversion rates go up. #ecommerce #EmailMarketing

I have a customer who without fail every time they order message me within 4hrs of their order saying something along the lines of “hey, I haven’t received a tracking number yet, what’s going on? I’m concerned about this order, is it coming”

PAS: • Define the Problem • Agitate the Problem • Present the Solution Yes, this is the easiest one to do. You don’t always need to overcomplicate things. Start somewhere ✍️ #copywriting #EmailMarketing

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Take time to create a road map for your content distribution strategy. In too many cases there’s so much effort put into writing great content & not enough in distributing it efficiently or effectively. Do you plan or just publish and hope? #marketing #copywriting

I hope you implemented a good post-BFCM email deliverability health repair so that it’s all systems go for Christmas on the accounts you pushed the limits on. 🛠 #EmailMarketing #email #ecommerce

Do you want to reduce your CAC? The Welcome Series is a massive opportunity to build trust and reduce your CAC. If you collect data at signup make sure to use it effectively. Don’t send the same message & images to everyone. Personalise! #EmailMarketing #ecommerce

Use the $/Recipient as a key metric and segment performance measure. This in conjunction with your standard KPI’s will provide great insight into campaigns, flows and forecasting! If you’re using Klaviyo they’ve already done the heavy lifting for you. #email #ecommerce

Assess the channels at your disposal and determine which offers the greatest opportunity to reduce CAC and increase ROI if optimized. *Channel value depends on business/niche. This table adapted from Brian Balfour is a good reference point #ecommmerce #email

Any other suggestions to use along side or instead of Google Optimize to run CRO split tests? #digitalmarketing #ecommerce

What's your preference: Live chat or bot? #ecommerce #customerservice

Segment smartly and use a subject line that resonates with the recipient of that particular segment. Make sure the offer or content aligns with the hook. The "Excellent" tick from Klaviyo is normally a good indicator that your #email campaigns are on track. #ecommerce

"It's a new year, sure, but the year's quality will be determined by the knowledge you possess, the mentality you choose, and the discipline you exert. Success is expensive, and payment is due daily." A super extract from a recent blog written by Westside Barbell