I struggle with bad days as an entrepreneur. Days where I feel like everything's gonna collapse. Like I'm not safe. One thing that helps: I mark an X on my calendar each time I feel low. Seeing 1-2 X's per month normalizes it. Would recommend if you struggle with this too.

Yesterday I asked how you’d improve this cold DM. And the answers were great. You got all the key points: • It’s too generic. • It’s poorly researched. • It's almost certainly not true. But it was a trick question. Because I wouldn’t improve it. I’d take a completely

It's amazing how fast the goalposts move in entrepreneurship. What was once a dream scenario becomes your minimum expected baseline. Growth is great but awareness and gratitude are just as important.

Currently taking way too long on a client project Murdering my effective hourly rate But I don't care Because the quality of work I'm about to deliver will likely lock in this client's loyalty for life And even if it doesn't I'll go to sleep tonight proud of what I delivered

Take full advantage of 𝕏. Don't just post, make sure you're building relationships. This afternoon I had the pleasure of chatting with email experts Dylan Bridger, Alin Dragu | CopyCreator, and Ben Fitterman, along with former Agora copywriter Thom Benny. Business is much more fun when

Want to build your bank balance? Forget about grabbing short-term cash and focus on building long-term rep.

While I saw a glimpse of promise in one ad, I haven't been able to sustainably achieve CPAs that are low enough to make sense rn Despite considerable creative testing (given my resource constraints) So... Based on advice from Alin Dragu | CopyCreator & Thom Benny & Josh Spector I'll be

Been getting consistent calls booked for a high-ticket coach by sending 3 emails a week Gonna recommend ramping up to daily emails for a 30-day sprint If it boosts calls-per-week, great If not, we'll have tested 2x more angles in the same timeframe, doubling our learnings

I've had my phone on Do Not Disturb mode for a week now I truly don't know how I operated any other way before

Before writing a single email for Jawad Mian, I spent weeks studying his audience. How they think about market cycles. The phrases they use to describe the stress of investing. The research paid off: "Working with Dylan was an absolute pleasure. He has a rare ability to take

Brand: We need to sell a pillowcase. Direct response copywriter:

This post went viral. Makes me wonder how much traffic the ad therein is driving. Might have to start dabbling with native advertising....

Wanna know a secret? Most email campaigns flop. 💩 Here's why: 80/20 says 80% of results come from 20% of inputs. (Thus 80% of your inputs only generate 20% of your results 💡) So how do you unearth those 20% "winners"? TESTING. 🧪🥼 That's why I rarely send only one

I'm at a momentary standstill with this table tennis project. I haven't driven Meta Ads CPAs low enough, consistently enough, for it to be a feasible acquisition channel long-term. While I could keep testing ads and perhaps strike a breakthrough creative... it likely won't

Thanks for the testimonial, Tom Alder ! Stoked to see what happens when you start driving more subscribers into the email sequence. 📈