Say goodbye to FOMO and hello to savings 🎁 Here's how subscriptions help to increase customer lifetime value (CLV) 📈 A THREAD 🧵

Comfort is just a few clicks away! Brooklinen uses their website & product quiz to help customers find the right product(s) for their home 🏠 For more, visit 👉 barrelny.com/dtc-patterns.

Caraway is a home goods brand with a mission to raise the standards of cookware. Their high standards of design is evident in their unboxing experience. 🧵 A THREAD 🧵

Caraway products are shipped in a branded, recycled cardboard package. Individual product pieces are held in cloth bags for long-term protection. Pieces are nested in place within the package with secure, yet minimal custom cardboard pieces for protection.

Loyalty is key🔒 Building lasting relationships with customers is a top priority. It can help: 1️⃣ Maintain customer retention 2️⃣ Boost customer lifetime value (LTV) 3️⃣ Foster greater brand trust Here are some examples of how ecommerce brands showcase their loyalty.

Use your emails to craft a brand or product story 📧 Emails are typically viewed on a mobile device, meaning brevity is key. For example, East Fork uses lifestyle imagery and bright illustrations to highlight their product launches.

Founded by aishwarya iyer, Brightland is a direct-to-consumer specialty olive oil and balsamic vinegar company that brings their delicious flavors to life on their packaging. But wait, there's more! They also offer bundles of their most loved products for easy gifting.