This month's DTCCI is up from July, but down from last year at the same time. I hope your Back-to-School is stronger than I am predicting. Thanks to Jeremiah Prummer Kno DTC Index Taylor Holiday Common Thread Collective

Just as I thought the DTCCI.co data was trending in a good direction, we saw a big dip in Present Spending. Hopefully, this is just an anomaly and we'll continue upward next week. Thanks to Taylor Holiday Common Thread Collective Jeremiah Prummer Kno DTC Index

From this week's DTCCI.co data, we see that Present Spending recovered and Future Spending may have started it's Autumn climb towards the holidays. Thanks to Jeremiah Prummer Kno Taylor Holiday Common Thread Collective DTC Index

From DTCCI.co data, Future Spending Sentiment is up in August, but still behind last year. Some other metrics are as well; tune into DTC Index for more. Thanks Jeremiah Prummer Kno Taylor Holiday Common Thread Collective

This is other than an ideal start to September: Present Purchasing down, Economic Sentiment down, and more consumers enjoy saving. Thanks to Jeremiah Prummer Kno Taylor Holiday Common Thread Collective not for the bad metrics, but for the good data.

Wild update from the DTC Index on revenue, spend, and aMER over the last 28 days. Looks like post-Labor Day drop-off is real. (P.s. great email Steve Rekuc!)

This trend of consumer sentiment away from Amazon and towards .com purchases seems to persist in our DTCCI data. I wonder how this will percolate into other data about Amazon. More in DTC Index Thanks Jeremiah Prummer from Kno and Taylor Holiday from Common Thread Collective

From DTCCI.co data, Present Purchase Sentiment is similar to last year since July after hitting record lows in Q1. Thanks to Jeremiah Prummer at Kno for the data; thanks to Taylor Holiday at Common Thread Collective for pulling this together for the DTC Index

Quick look at dtcci.co data: Present - slight increase Future - rising fast Econ - meh Saver - better than Q1, but not impressive Market - still doesn't like AMZ Thanks Jeremiah Prummer Kno Taylor Holiday Common Thread Collective More details in the DTC Index

I was expecting Present Purchase Sentiment to rise this week in DTCCI.co data. It didn't. Instead, we recorded the highest Future Purchase Sentiment ever by an 8% margin. Thanks to Jeremiah Prummer at Kno Taylor Holiday at Common Thread Collective DTC Index

Customers are holding. They want the real BF deals.

Present Purchase Sentiment still lags the last 2 years: +19% this year vs. +22% last year. Consumers are still holding. That should change this week. Thanks to Jeremiah Prummer at Kno and Taylor Holiday at Common Thread Collective More details in: DTC Index

This feels right with what i'm seeing across the board. Consumers extremely price and offer sensitive. Clients not on sale seeing below-target revenue vs. forecast, and clients on sale crushing more than they thought they would... helping make up the gap and then more. I

Looks like BFCM is perfectly tracking with last two years! Expect peak around 11am EST.