Our paper has just been published in the Journal of Consumer Behaviour 😊 We researched how the fit of clothes can be better communicated on fashion retail websites by using different body shapes: doi.org/10.1002/cb.2100 Great to work with Dr Courtney Chrimes Helen McCormick & Gianpaolo!

Absolutely delighted to announce that our research paper, which investigates how online fashion product page design affects consumers’ clothing fit appraisal, is now available to read online 🙌🎉🌟👏 Thank you so much to my amazing supervisiors and co-authors ☺️

Delighted to announce that our paper entitled, "Investigating The Impact of Body Shape on Garment Fit" has been accepted for publication in the Journal of Fashion Marketing and Management. Thank you to my brilliant co-authors Rosy Boardman, Dr Gianpaolo Vignali and Helen McCormick

Excited about this delivery- a #smartag enabled polo that I can read with my @PaperTaleMovem app. It provides me with impact and equivalents #Amazing #digital #innovation #radical #SupplyChain #transparency

Looking forward to moving the digitalisation of textile supply chain transparency in a roundtable industry discussion today at McrFashionInstitute linkedin.com/posts/activity…

Our workshop in the Academy of Marketing Conference "Blockchain in Marketing: Cryptos, NFTs, Metaverse and the New Marketing Revolution" is open for submissions! Rosy Boardman Bethan Alexander Dr Courtney Chrimes More details here: academyofmarketing.org/conference/con… #Marketing #Metaverse #NFTs

Dr Courtney Chrimes is joining us as a Lecturer in Digital Fashion Marketing. 🥳 Courtney’s research combines qualitative and quantitative methods, published in Journal of Consumer Behaviour and the Journal of Fashion Marketing and Management.

Last call! Deadline for submissions for our workshop on #blockchain #Metaverse #NFTs #cryptos is tomorrow, see link for info Rosy Boardman Dr Courtney Chrimes Bethan Alexander academyofmarketing.org/conference-wor…

FAO metaverse users! If you are interested in taking part in a online focus group about the metaverse, please do sign up via the link below 👇🏻 we would really appreciate your support with this exciting project! 🌟 #metaverse #fashion #metaretailing linkedin.com/posts/dr-court…

Looking forward to diving into the exciting world of sustainability, emerging technologies, and data sharing in the fashion industry. See you soon, don't miss it! #FashionForward #Sustainability #TechInnovation #FashionConscience

Don’t miss out on this fantastic event!! 🌟 come and join the discussion concerning #Sustainability #Digital #Fashion Academy of Marketing @CEHenninger

Call for Abstracts for the 5th #ICDBM Conference The University of Manchester is now OPEN 🙌🎉🌟We invite colleagues to consider Future Priorities for Design, Branding & Marketing in the era of #Technology & #Sustainability Click the link below for more info 👇🏻 Rosy Boardman Charles Dennis

We’re so proud to be hosting the International Colloquium of design, branding & marketing at UoM Materials in December. Call for papers is below 👇Abstract deadline 14th July. Please share!

Thoroughly enjoyed sharing my research insights on the role of blockchain technology in facilitating the #CircularEconomy at the #FashionForward2023 event! Digital Marketing & Analytics SIG SIG Sustainability 🎉 what a fantastic morning so far!

What a day, thank you to everyone for making it so extraordinary! #technology, #data, #sustainability in the #fashion industry Academy of Marketing Digital Marketing & Analytics SIG SIG Sustainability DOS Research Group CRIS @CEHenninger Royal Holloway University Business and Management #FashionForward2023

📢REMINDER!! The call for abstracts is OPEN 🌟 Join us at ICDBM23 conference to explore the future priorities for Design, Branding & Marketing in the era of #technology & #Sustainability. Don't miss out on this exciting opportunity! Rosy Boardman #ICDBM23

Super excited to be part of this fascinating debate concerning degrowth and #technology Limited spaces available! Register below 👇🏻

Absolutely fascinating workshop chaired by @CEHenninger Sianne Gordon-Wilson @elaineritch @NoreenSiddiqui Academy of Marketing Let’s get this party (sustainable fashion revolution)started (Again)! #Sustainability

Thank you Dr Katia Vladimirova, Dr Courtney Chrimes, @CEHenninger and @schmid_gallego for organizing this fantastic and insightful debate on Degrowth and Technology in Fashion!

#AI #Innovation in #Fashion: #Industry Summit ticmanchester.org/events/ai-inno… Elizabeth Scott MBE 🐝 Tailr Lucie Knights Dr Courtney Chrimes Charlene Gallery FRANCESCA LIBERATORE Kadinejames Assaf Reeb