Prof Ben Voyer (@drbenvoyer) 's Twitter Profile
Prof Ben Voyer

@drbenvoyer

Research Chair Cartier ESCP HEC @ESCP_bs & @LSEnews @Forbes Contributor

ID: 2866526001

linkhttp://www.benvoyer.com calendar_today07-11-2014 23:31:38

979 Tweet

445 Followers

25 Following

ESCP Business School (@escp_bs) 's Twitter Profile Photo

In our podcast series We All Make Mistakes [#WAMM], professor of entrepreneurship and behavioural scientist, Prof Ben Voyer, talks to inspirational leaders who open up about their careers, choices, and what they did and would do differently. ๐ŸŽง Listen now: thechoice.escp.eu/podcast/seriesโ€ฆ

ESCP Knowledge (@escpknowledge) 's Twitter Profile Photo

#Marketing | Profs. Prof Ben Voyer & Hector Gonzalez-Jimenez and their co-authors investigated how a threatening situation like the #COVID19 pandemic influences consumers' evaluation of advertising messages that project authenticity. escp.eu/news/why-consuโ€ฆ

ESCP Business School (@escp_bs) 's Twitter Profile Photo

#Marketing and #Consumption ๐Ÿ›๏ธ | In the digital age of the "servicization" of products where everything can be marketed as a service, are we headed to a world in which we own nothing? That's the question Prof. Prof Ben Voyer tries to answer on Forbes ๐Ÿ‘‡๐Ÿ‘‡ forbes.com/sites/benjaminโ€ฆ

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Professor Prof Ben Voyer discusses a classic #marketing topic - brand extensions - and its implications for #LuxuryBrands. ๐Ÿ”นWhat does it mean in terms of brand identity? ๐Ÿ”นHow many territories can a brand successfully claim? forbes.com/sites/benjaminโ€ฆ

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"For 3 years, the GenZ observatory of the Cartier ESCP HEC Paris Business School Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President & CEO

"For 3 years, the GenZ observatory of the <a href="/Cartier/">Cartier</a> ESCP <a href="/HECParis/">HEC Paris Business School</a> Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President &amp; CEO