
Prof Ben Voyer
@drbenvoyer
Research Chair Cartier ESCP HEC @ESCP_bs & @LSEnews @Forbes Contributor
ID: 2866526001
http://www.benvoyer.com 07-11-2014 23:31:38
979 Tweet
445 Followers
25 Following







Thrilled to join such en enriching dialogue with Cyrille Vigneron Cartier , Anne Laure Sellier and student communities from HEC Paris Business School and ESCP Business School

A real honour to contribute to World Economic Forum #knowledge

In our podcast series We All Make Mistakes [#WAMM], professor of entrepreneurship and behavioural scientist, Prof Ben Voyer, talks to inspirational leaders who open up about their careers, choices, and what they did and would do differently. ๐ง Listen now: thechoice.escp.eu/podcast/seriesโฆ


#Marketing | Profs. Prof Ben Voyer & Hector Gonzalez-Jimenez and their co-authors investigated how a threatening situation like the #COVID19 pandemic influences consumers' evaluation of advertising messages that project authenticity. escp.eu/news/why-consuโฆ


#Marketing and #Consumption ๐๏ธ | In the digital age of the "servicization" of products where everything can be marketed as a service, are we headed to a world in which we own nothing? That's the question Prof. Prof Ben Voyer tries to answer on Forbes ๐๐ forbes.com/sites/benjaminโฆ

Thanks for sharing ESCP Business School and we are working on a course based on these principles #LearningFromMistakes




Professor Prof Ben Voyer discusses a classic #marketing topic - brand extensions - and its implications for #LuxuryBrands. ๐นWhat does it mean in terms of brand identity? ๐นHow many territories can a brand successfully claim? forbes.com/sites/benjaminโฆ

"For 3 years, the GenZ observatory of the Cartier ESCP HEC Paris Business School Turning Points Chair provided insights into #GenZ perspectives on societal issues. Other generations joining the conversation may reveal that some questions are timeless." Cyrille Vigneron, Cartier President & CEO

