🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Good marketers understand what their customers want Great marketers understand why they want it

To the biz owner who dabbles in a bit of marketing instead of hiring a skilled specialist . . . Let me share a piece of wisdom my late neighbor (RIP) told me shortly before amputating his own toe after a gardening accident: “Who needs a surgeon when you already have a hacksaw?”

That's 100k words/month consistently for 7.5 years by my maths

"AI is becoming a synonym for fake" Marketers, take note . . .

Digital marketing hierarchy: ➡️ Content writing is Checkers ➡️ Direct response is Chess ➡️ Brand building is Go

AI has almost completely replaced Google as my search method of choice now Here's why: → minimal, clean UI with no distractions → concise, focused answers (no SEO bloat) → easy to build on previous answers to dig deeper → no navigation issues, weird page reloads, or 404

Let’s make this clear for those at the back who didn’t get the memo: ❌ Copywriting isn’t: - Cute phrasing - Clever wordsmithery - Crass, shouty persuasion ✅ Copywriting is: Creating clarity, alignment, and trust with your ideal customer so your offer seems like an

Words to banish from your marketing: “Take your . . . to the next level” "Game changing" "Supercharge your . . ." Etc. They're all meaningless phrases that get completely ignored by your reader They actually reduce trust bc they imply you don't understand your customer's

Friendly reminder: No business ever wishes they did less marketing

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write." — David Ogilvy

Sales pages don't have to be complicated Here's a reliable 3-part formula that works: 1️⃣ Headline: Make your primary promise to your customer 2️⃣ Body copy: Prove your promise and explain why your offer is different (aka better) 3️⃣ CTA: Invite people to act in a low-risk way

Quiz funnels are so hot on IG rn Funnel hacking feels like being a contestant on a game show about yourself

Nothing like a decent pair of noise cancelling headphones for getting locked in

Found this in the supermarket today Has there ever been a sadder book?

The three pillars of a successful online business: 1️⃣ Good offer 2️⃣ Strong positioning 3️⃣ Well structured funnel I can help you with all three But I prefer to work with clients who have at least 1️⃣ already in place

If an email starts with “I hope you’re doing well.” It’s an insta-delete

Doesn’t matter what you post on social or how often If you don’t have a good sales funnel to support it on the back end You’re not going to convert a soul

When it comes to social content, it pays to be a contrarian Even against yourself