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💯 It's true! By taking the time to analyse your content and see what's working (and what's not) you maximise your #ContentMarketing investment. You can identify content gaps and seize opportunities to add value. Plus it's easier to come up with new content ideas! #ContentAudit

✅ #SEOCopywriting is key for #eCommerce success 🛍️ 87% of customers rate product content as extremely or very important in the purchase decision while 98% didn't purchase due to incomplete or incorrect content. When was the last time you reviewed your #ProductDescriptions?

💥 ON PAGE SEO FOR SMALL BUSINESS 💥 Meta descriptions are short blurbs on the search engine results page that tell search engines and visitors what a page is about. Ensure you include a compelling description (with keywords) to rank higher AND get more clicks! #seotips #onpage

#11 Content tip for e-commerce - know the customer journey! 🛒 Remember you are not only speaking to new customers - you also need to develop content to nurture existing buyers to encourage them to stay with you and become loyal brand advocates. #contentmarketing #ecommerce

📩 Let's talk #EmailMarketing 📩 📮 50% of people buy from marketing emails once a month - SaleCycle 📮 On average, email marketing returns $36 for every dollar invested - Litmus 📮 36.1% of SMBs found email marketing drove most of their sales - Statistica See how we can help!

🖥️ Without effective #SEO, your #eCommerce store will struggle for visibility in a crowded market. Put the odds in your favour by investing in #SEOCopywriting to help your products get noticed by your target audience and drive sales 💰 💳 #DoubleScoop #ContentMarketing

❇️ OFF PAGE SEO FOR SMALL BUSINESS ❇️ Drive more traffic and boost online visibility with branded search. Instead of competing with others for keywords, build a unique brand to get more people searching for your business right off the bat #seotips #offpage #brandedsearch

#12 Content tip for e-commerce - research the competition! 📝 Stuck on content ideas? Look at what your competitors are doing. If they are getting traction in the market, think about how you can follow their lead and get even better results!  #contentmarketing #ecommerce

⚠️ Blogging IS NOT dead ⚠️ ❗Blogging can help your website get up to 55% more visitors - Hubspot. ❗77% of internet users read blogs - LinkedIn ❗57% of marketers say they've gained customers by blogging - OptinMonster Why not invest in #ContentMarketing and see where it goes?

🛍️ Calling #eCommerce brands! Is your online content optimised for SEO? Are you getting the traffic you need to grow and scale? If not, it's time to consider investing in #SEOCopywriting to harness the power of #OrganicSEO and connect with more of your ideal customers 💳 👨‍👩‍👧‍👦

💥 ON PAGE SEO FOR SMALL BUSINESS💥 Title tags are visible on the search engine results page and when you hover over an open browser tab. They need to be punchy and include your primary keyword to increase page visibility, draw more eyes to your content and boost SEO #seotips

#13 Content tip for e-commerce - ask your audience! ☎️ Message, ring or survey your best customers for content inspiration to: 🔴 see why they keep buying from you 🔴 understand what they need 🔴 learn how you can deliver more value. #contentmarketing #ecommerce

📈 What is a #ContentAudit? It's where you analyse all website content to identify and catalogue: 🔍 Post and page titles and topics 🔍 Keyword rankings 🔍 Analytics and performance  🔍 Age and relevancy of content 🔍 Content type and format #ContentMarketing #OrganicSEO

📣 Most people think #Copywriters mostly 'write'. But that's not true. Writing takes up about 30% of my time. Most of the day, I'm reading, researching, thinking, editing, invoicing, replying to emails, in meetings or monitoring social media.  Fellow copywriters - do you relate?

❇️ OFF PAGE SEO FOR SMALL BUSINESS ❇️ Everyone likes a good acronym - especially Google! E-E-A-T = EXPERIENCE - EXPERTISE - AUTHORITY - TRUST. If you want your content to rank higher, it needs to include all these elements, be useful to the reader and provide value #seotips

#14 Content tip for e-commerce - review customer FAQs !⁉️ If people are always asking the same questions, get on the front foot and create content that answers them. Anticipating the needs of your customers will help you stand out in the market. #contentmarketing #ecommerce

📊 Leave the guesswork behind by leveraging data to make informed decisions on content types, platforms and timing. Our 4-step content marketing roadmap makes it easy to get started (and keep going!) #DataDrivenInsights #ContentStrategy #ContentOptimisation #ContentRoadmap

💪 Yes, #Copywriters are great with words - but we offer so much more than that! Here are 5 ways an #SEOCopywriter can help your brand:  ✅ Content Ideas ✅ Keyword Research ✅ Optimisation Advice  ✅ Quality Research  ✅ Reader-Friendly Structure #MoreThanWords #AddMoreValue

💥 ON PAGE SEO FOR SMALL BUSINESS 💥 Images don't only break up text or add interest to your site. Adding alt text/alt descriptions to your images gives you another chance to include your keyword for SEO while making your site more accessible for all visitors #seotips #images

#15 Content tip for e-commerce - sell the benefits! 💥No one cares about the features or specs of your product 💥 Step into the shoes of your customers to see how your product benefits them. Focus on selling the dream - aka how your product makes life easier #ecommerce