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Brian Sheehan will be joining the "Measurement and Effectiveness" panel at #DMXDublin 2022! BOOK YOUR TICKET HERE: mii.force.com/s/community-ev… Special thanks to our media partners MediahuisIRL

Just one day left to get your ticket for #DMXDublin 2022 Check out our fantastic lineup/ Book your tickets here: mii.force.com/s/community-ev…

Ronan O'Connell will be joining the "The Power of Gen Z" panel at #DMXDublin 2022! BOOK YOUR TICKET HERE: mii.force.com/s/community-ev… Special thanks to our media partners MediahuisIRL

DMX Dulin 2022 is tomorrow! Last chance t obook your ticket here: dmxdublin.com #DMXDublin

Aisling Wilde will be joining the "The Power of Gen Z" panel at #DMXDublin 2022! BOOK YOUR TICKET HERE: mii.force.com/s/community-ev… Special thanks to our media partners MediahuisIRL

Dara Brady will be joining the "The Power of Gen Z" panel at #DMXDublin 2022! BOOK YOUR TICKET HERE: mii.force.com/s/community-ev… Special thanks to our media partners MediahuisIRL

Join us tomorrow for #DMXDublin 2022 Check out our fantastic lineup here: dmxdublin.com Book your tickets here: mii.force.com/s/community-ev…

Here is today's agenda! Make sure to tune in for the exciting panels and our fantastic keynote speakers. #DMXDublin

#DMXDublin 2022 is underway! Dr. Karen Nelson-Field and David Aaker are keynote speakers at this year’s conference. We are excited to see what our speakers have to say on attention measurement game plans and on branding going forward. #DMXDublin

Great to see our CEO Geoff Lyons introduce #DMXDublin 2022. Ireland's Largest Marketing Event. >> Build and Shape Brands for Today’s World. Excited to get a deep dive into how we shape brands for the world we live in. How the rules of brand building have changed.

This is really interesting from Dr. Karen Nelson-Field. Creative execution performs in line with overall platform attention. So putting great creative onto a platform with poor attention still won't have a strong impact. #DMXDublin

Professor Dr. Karen Nelson-Field kicks off #DMXDublin 2022 with our first keynote speech. On the topic of attention measurement, Prof. Dr. Karen Nelson-Field says platforms/formats display different amounts of switching, which means they all deliver different amounts of attention to advertising.

On the measurement and effectiveness panel, Paul Dervan is joined by Ciara Reilly of @RedCResearch; Tom Roach of @Jellyfishglobal; and Brian Sheehan of MediahuisIRL, as they explore the practical ways to build effectiveness into marketing planning. #DMXDublin

On the panel discussing building brand experiences in e-commerce, Shane O Leary is joined by Gemma Spence, @VMLYRCommerce; @LisaTully of @LifestyleSports & Cathal Deavy of Tesco Ireland to discuss one of 2022’s largest trends: the rise of retail media & third-party e-commerce #DMXDublin

Our final panel of the day is entitled "The Power of Gen Z" and facilitated by Emma Williams of Edelman Ireland. Emma is joined by Aisling Wilde of Coca-Cola Ireland, Dara Brady of Ryanair and @ronanoconnell14 of Cairde #DMXDublin

Our last panel of the day is chaired by Emma Williams from @EdelmanIreland, with Aisling Wilde, Coca-Cola Ireland; @DaraBrady81, Ryanair; Ronan O’Connell, @_Cairde to discuss Edelman’s global Gen Z research & provide insights on how to connect with this powerful audience. #DMXDublin

"Music is such an important part of our plans, and it's such a big thing for teens...we're looking forward to engaging with this audience in this area more this year" - insights from Aisling Wilde of Coca-Cola Ireland at #DMXDublin

Our second keynote speaker, David Aaker from Haas School of Business joins us now to discuss "Branding going forward - Three Must Dos: Three Forces Affecting Future Brand Building. #DMXDublin

Another successful #DMXDublin draws to a close. A thought provoking and inspiring series of discussions! Thank you again to our world-class speakers, our facilitators, our event partners, and everyone else who made #DMXDublin 2022 possible. See you next year!

PML Group Geoff Lyons DMX Dublin That guy knows a thing or two about brands. 🙌 Great start to #dmxdublin