Great fireside chat with @hubspot co-founder and chairman Brian Halligan led by Mark Roberge at the Stage 2 Capital LP meeting today.

Honestly, if Google just makes Gmail search functional using Gen AI, I’ll consider it a win. I’ve never understood how the company that dominates search has such a sub-par search experience in email.

It's important to recognize the distinctions in sales and marketing because in many companies, marketing simply becomes a sales support function. bit.ly/48RNU2r

Will we see a day when there are AI models built by a political party or a religion to deliver their version of “truth” to followers? Will Fox News, MSNBC, the Wall Street Journal, and the New York Times have their own models? bit.ly/44mYaPF

The new rules of marketing and PR: Great content in all forms helps buyers see that you and your organization get it and are worthy of doing business with. #marketing #PR

I encourage you to listen to Ezra Klein’s interview of Dario Amodei as well as Paul and Mike’s analysis of it. bit.ly/44mYaPF

Many senior executives are so focused on spreadsheets that they can't comprehend that annoying surveys are harming the company. bit.ly/3wH2TPh

Website traffic doesn't matter if your goal is revenue (however, the traffic may lead to the goal). Similarly, being ranked number one on Google for a phrase isn't important (although, if your buyers care about that phrase, it can lead to the goal). bit.ly/3JC0yIs

At forward-thinking organizations, salespeople curate real-time content, customer support offers real-time troubleshooting, and management uses real-time engagement metrics to inform business decisions.

Truth, Lies, BS, and the Frightening Future of AI Models davidmeermanscott.com/blog/truth-lie… Paul Roetzer Ezra Klein

For each of the things I love to do, there are people, companies, and organizations I follow - bloggers, YouTube channels, Facebook groups, and company websites that I connect with regularly to learn and to be part of communities. #marketing #PR

When marketing devolves into a sales support function, the company is sacrificing long term interest because marketers who only support sales aren't able to build for the future. bit.ly/48RNU2r

For nearly every market, there are niche accounts and communities on social networks like Facebook, TikTok, and LinkedIn. That’s how you reach the right people: becoming important to the small number of people who care about what you sell, know, or do. #marketing #PR

Had a great conversation with Tricia Benn on
#CSSuiteSuccess We discussed my definition of success & having the opportunity to say ‘no’.
bit.ly/454XIEC

Instead of 'creating copy', marketers should think about sitting around a campfire with friends and explaining a little about what your work is. bit.ly/4amhD4K

What’s Your Marketing and PR Goal? davidmeermanscott.com/blog/whats-you…

Some companies bribe customers to fill out surveys, for example with “drawings” for some inane prize like a $50 gift card. bit.ly/3wH2TPh

Without humans paying attention, AI algorithms may continually skew your marketing such that you miss entire groups of buyers or, worse, become a company that’s seen by part of the market as prejudiced or insensitive to diversity. bit.ly/42SJtRK

Marketers are ineffective when they use the classic 'customer testimonial' format and pop that onto their blog or make it into a video. As a writing teacher once told me: 'Writing without conflict is propaganda.' bit.ly/4amhD4K

While marketers need to be experts in persuading an audience of many, salespeople excel in persuading the individual buyer. They add context to the company's expertise, products, and services, often by curating the content created by marketing. bit.ly/48RNU2r