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The Digital PRchive

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linkhttps://digitaloft.co.uk/the-digital-prchive/ calendar_today15-07-2024 10:17:26

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Today's campaign inspiration comes from the team at Tesco who launched a brand new birthday cake sandwich. Available for 4 weeks only, so you'll have to be quick if you want get in on a slice of the action 🍰🎂🥮🥪 You can read more here: independent.co.uk/news/uk/home-n…

Today's campaign inspiration comes from the team at <a href="/Tesco/">Tesco</a> who launched a brand new birthday cake sandwich. Available for 4 weeks only, so you'll have to be quick if you want get in on a slice of the action 🍰🎂🥮🥪

You can read more here: independent.co.uk/news/uk/home-n…
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🚨 Pepsi MAX launches creator-led ‘Bring Out The Flavour’ campaign! 🥤 This involves influencers known as 'Pepsi Pioneers', hired to embody the ‘spirit’ of Pepsi MAX and play a pivotal role in driving brand authenticity and cultural relevance.🔥 ➡️ bit.ly/45QT67p

🚨 <a href="/PepsiMAX/">Pepsi MAX</a> launches creator-led ‘Bring Out The Flavour’ campaign! 🥤

This involves influencers known as 'Pepsi Pioneers', hired to embody the ‘spirit’ of Pepsi MAX and play a pivotal role in driving brand authenticity and cultural relevance.🔥

➡️ bit.ly/45QT67p
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Today's campaign inspiration comes from Beavertown Brewery, who have launched the UK's first balloon pub, known as the Skulloon Tavern! Visit their website (link below) for a chance to win a flight on this spooky, floating pub over the bank holiday weekend. beavertownbrewery.co.uk/pages/hot-air-…

Today's campaign inspiration comes from <a href="/BeavertownBeer/">Beavertown Brewery</a>, who have launched the UK's first balloon pub, known as the Skulloon Tavern! Visit their website (link below) for a chance to win a flight on this spooky, floating pub over the bank holiday weekend.

beavertownbrewery.co.uk/pages/hot-air-…
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Waitrose & Partners has used sales data to reveal that the popularity of no and low drinks is rising, with annual no/low spirit and beer sales increasing by 85% and 50%, respectively. johnlewispartnership.media/news/waitrose/…

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Today’s campaign inspiration comes from @wembleypark x PANTONE, who’ve transformed London’s Spanish Steps into YELLOW 25. To mark 25 years of Coldplay’s ‘Yellow’. Walk all 58 steps of colour, from pale tones to gold. 🎨 More info below 👇 #YELLOW25 bit.ly/3JeamvF

Today’s campaign inspiration comes from @wembleypark x <a href="/pantone/">PANTONE</a>, who’ve transformed London’s Spanish Steps into YELLOW 25. 

To mark 25 years of Coldplay’s ‘Yellow’. Walk all 58 steps of colour, from pale tones to gold. 🎨 

More info below 👇 #YELLOW25

bit.ly/3JeamvF
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Just in time for those heading to Hogwarts this September, Krispy Kreme have launched Harry Potter-themed doughnuts that actually sort you into your house 🍩 A timely collab perfect for cosy autumn vibes & HP marathons ⚡ vergemagazine.co.uk/harry-potter-h…

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Stanley's limited-edition Mocha Latte collection is here🍂 Capturing the hearts of those dreaming of Autumn🤎 Taps into trending colours aligning with Pantone’s ‘Mocha Mousse’🍂 A launch that is highly anticipated & perfectly on-trend👏 🖇️ goodhousekeeping.com/life/money/a65…

Stanley's limited-edition Mocha Latte collection is here🍂

Capturing the hearts of those dreaming of Autumn🤎

Taps into trending colours aligning with Pantone’s ‘Mocha Mousse’🍂

A launch that is highly anticipated &amp; perfectly on-trend👏

🖇️   goodhousekeeping.com/life/money/a65…
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Today's campaign inspiration comes from Cardi B. The rapper recently went viral on social media over a court case that spawned many hilarious memes. The result? She released limited edition CD + vinyl variants featuring the images that went viral to promote her upcoming album.

Today's campaign inspiration comes from <a href="/iamcardib/">Cardi B</a>. The rapper recently went viral on social media over a court case that spawned many hilarious memes. The result? She released limited edition CD + vinyl variants featuring the images that went viral to promote her upcoming album.
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Today's inspiration comes from the team at eBay who celebrated their 30th birthday by opening a pop-up shop dedicated to all things 90's. Including iconic fashion, collectibles and more from the much-loved era. Read more here: thesource.com/2025/09/03/eba…

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🍩 Greggs is baking its way into your home with their new hilarious homeware range! From sausage roll mugs to cushion covers, it's the cheeky gift collection we never knew we needed! 😂 Read more: thesun.co.uk/fabulous/36630…

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One for millennials everywhere. Today's inspiration comes from Avril Lavigne herself who's launching her very own range of wine, aptly titled "Complicated" because while "life can be complicated, a good glass of wine doesn’t have to be" 🍷 thedrinksbusiness.com/2025/09/avril-…

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An OOH campaign that sticks ⭐️ Selleys took their famous Liquid Nails to a whole new level by gluing a kayak, arcade machine, and even a 2.8-metre marlin to an outdoor billboard to demonstrate the incredible strength and reliability of Selleys’ Liquid Nails adhesive 🧴

An OOH campaign that sticks ⭐️

Selleys took their famous Liquid Nails to a whole new level by gluing a kayak, arcade machine, and even a 2.8-metre marlin to an outdoor billboard to demonstrate the incredible strength and reliability of Selleys’ Liquid Nails adhesive 🧴
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Bringing streetwear staples to snouts, the sportswear giant adidas has unveiled its Fall/Winter 2025 petwear collection, complete with mini tracksuits and hoodies inspired by its iconic styles 🔗 hypebae.com/2025/10/adidas…

Bringing streetwear staples to snouts, the sportswear giant <a href="/adidas/">adidas</a> has unveiled its Fall/Winter 2025 petwear collection, complete with mini tracksuits and hoodies inspired by its iconic styles

🔗 hypebae.com/2025/10/adidas…
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‘Don’t Wipe Away The Signs’ 🧻 NHS England launches first ever Special Builds in the health services’ history to encourage people aged 50 to 74 to use their bowel cancer testing kit and to see a GP if they notice any symptoms of bowel cancer.

‘Don’t Wipe Away The Signs’ 🧻

<a href="/NHSEngland/">NHS England</a> launches first ever Special Builds in the health services’ history to encourage people aged 50 to 74 to use their bowel cancer testing kit and to see a GP if they notice any symptoms of bowel cancer.
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You can now taste the movie you’re watching 🎬 HelloFresh UK & Paramount+ serve up a first-of-its-kind food & film collab 🍔 50+ recipes inspired by iconic shows, tapping into TikTok’s viral “movie menu” trend 🍿 retailgazette.co.uk/blog/2025/10/h…

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Today's campaign inspiration comes from IKEA, who have tapped into our smart phone obsession by creating the Phone Sleep Collection. It’s the latest move in IKEA’s Complete Sleep initiative, aimed at getting customers to actually log off before bed 😴😴 youtube.com/watch?v=RfR7cK…

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Desk & Draft 🍻 As companies double down on a return to the office & 46% of hybrid workers say they’re missing out on casual catch-ups with colleagues. Heineken is giving away free beer (Heineken or 0.0) to share with up to three colleagues at over 1,000 pubs across England

Desk &amp; Draft 🍻 

As companies double down on a return to the office &amp; 46% of hybrid workers say they’re missing out on casual catch-ups with colleagues. 

<a href="/Heineken/">Heineken</a> is giving away free beer (Heineken or 0.0) to share with up to three colleagues at over 1,000 pubs across England
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🎄 Holidays are coming… and your home just got its own ticket to the North Pole! Yankee Candle x The Polar Express lets you smell the magic while you watch the movie. From hot chocolate to pine, it’s like stepping inside the film ✨ 🔗yankeecandle.com/yankee-candle/…

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The iconic red has been removed from the McDonald's UK Happy Meal box for the first time ever “Draw How You Feel” boxes in partnership with BBC Children in Need come with crayons & invite kids to decorate their own packaging - a creative prompt to help families talk about emotions 🎨

The iconic red has been removed from the <a href="/McDonaldsUK/">McDonald's UK</a> Happy Meal box for the first time ever

“Draw How You Feel” boxes in partnership with <a href="/BBCCiN/">BBC Children in Need</a> come with crayons &amp; invite kids to decorate their own packaging - a creative prompt to help families talk about emotions 🎨
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KFC becomes ‘Hawkins Fried Chicken’ in a Stranger Things collab Staff are serving up comfort food amid Hawkins’ collapsing town 🕳️ The menu exists both in Hawkins and in our world, with limited-edition items like the Stranger Things Burger🧇

KFC becomes ‘Hawkins Fried Chicken’ in a Stranger Things collab  

Staff are serving up comfort food amid Hawkins’ collapsing town 🕳️ 

The menu exists both in Hawkins and in our world, with limited-edition items like the Stranger Things Burger🧇