You’ll always win with your communications when you’re customer focused instead of product focused Andrew Sabatino from Donor Republic discusses personalisation for EDM strategies at DigitalADL #DigitalADL

And a late addition to the schedule (surprise!), Anna-Louise from JLL will be talking about the importance of the mix of media in marketing campaigns. #DigitalAdl

Where possible, conduct market research prior to launching a campaign. This will help guide your strategy and is also a handy tool to back up your plan to management or your client! #DigitalAdl

Once you've done your market research, identify your market and your opportunity. #DigitalAdl

Next, create your concept. In the case of Anna-Louise and JLL, they decided to launch a family friendly festival - Kidchella! #DigitalAdl

Couldn’t agree more, Anna-Louise Coppock. Clients who engage me to run focus group research often do so to test hypotheses, assumptions, and build a business case to influence internal marketing culture. #DigitalAdl #Marketing #Adelaide

By working with the local council and restaurants, and through PR and media, and social media, JLL achieved incredible exposure and a high number of attendees (we do need to mention this was all pre-covid). #DigitalAdl

Some key takeaways from the Kidchella campaign: - Consumer insights were key - A mix of traditional and digital media is integral in Adelaide - Tenant buy-in was critical #DigitalAdl

Don't stop mixing! There are opportunities in activations, media exposure, influencers, competitions, and much more. #DigitalAdl

We love social listening! If you're not already doing it, you should be.

Thanks Anna-Louise. Have to say I did enjoy the broader marketing session within the program. Digital marketing is only one aspect of the marketing mix. #DigitalAdl #Marketing #Adelaide

Fun #DigitalAdl fact: 5 of the speakers at this year's conference were part of Fresh 92.7 over the years. Odd coincidence? Mal Chia Simone Douglas シ Ed Gex #AndrewSabotino

And our final speaker for this year, Simone Douglas from Adelaide Hospo Collective will be chatting about the power of community advocacy via social media. #DigitalAdl

We live in an internet age, but we are still running on instinct. So being human is key 🔑 #DigitalAdl

From Facebook chat to viral photo op in the space of 4 hours. Adelaide Hospo Collective harnessed the power of the people to make a real difference in the community. #DigitalAdl

Using real stories about real people results in real impact. #DigitalAdl

And that's a wrap on Digital Adelaide for 2022 🙌 Thank you to everyone who attended either in person or online! We hope you're all had as much fun as we did and can't wait to do it all again next year. But for now... 🥂 #DigitalAdl

Here's the class of #DigitalAdl '22! 🙏 Many thanks to all our speakers this year. All of our speakers donate their time, knowledge and experience. You all have our #gratitude, and we hope you enjoy Yalumba wine. 🍷 #DigitalMarketing #SocialMedia #ECommerce #Adelaide #Conference

Here's a quick peek at Digital Adelaide 2022, the largest marketing conference in #Adelaide, South Australia. 😍 210 attendees 🎤 16 speakers 💵 7 sponsors ✨1 new venue We've already started planning for #DigitalAdl 2023... looking forward to seeing you there!

It's the final countdown! Ticket sales close for our first ever End of Year Celebration at 11:30pm, Tuesday 6 December 2022. Grab them while you still can >>> refuel.blog/3F0Xpzx #events #adelaideevents #digitalmarketing #digital #adelaide #marketing #prohibitionliquorco