„You’re just number-crunchers, then“ - „It’s like deconstructing coq-au-vin: you can’t taste the food!“ First keynote of Corpus Linguistics Conference 2025 by Gavin Brookes Lancaster University on the uneasy relationship between corpus linguistics and context 📚🎓

At Corpus Linguistics Conference 2025 Gavin Brookes argues that though context is complex, corpus linguists need to (and do) engage with it on micro (e.g. multimodality), meso (genre) & macro (discourses) levels. Main challenges: how much & which context to include, data scale & depth 📚🎓 #cl2025

„We should remain critical, but also positive“ Final thoughts by Gavin Brookes Corpus Linguistics Conference 2025 - show our data (which means standing up to journals that limit word counts) & reflect on contextual engagement, especially in increasing interactions with other disciplines 📚🎓 #cl2025

First session of the day Corpus Linguistics Conference 2025 with papers by Susanne Kopf WU Vienna on corpus-assisted discourse strategies for social-media data and Charlotte-Rose Kennedy Birmingham City University & Mark McGlashan University of Liverpool on corpus linguistic approaches to safeguarding studies 📚🎓 #cl2025

The first afternoon panel Corpus Linguistics Conference 2025 starts with Sylvia Jaworska Uni of Reading & Gerlinde Mautner WU Vienna investigating the role of language in business & management scholarship: no linguistic turn yet - neglect or unrequited love? Perhaps a rebrand could help 📚🎓 #cl2025

Ursula Lutzky WU Vienna presents a study on webcare on Twitter across industries Corpus Linguistics Conference 2025 📚🎓The data shows webcare is more than just customer care, including marketing and relationship management, as well as mass (ad) tweets, though strategies vary considerably #cl2025

Sampling the welcome breeze outside before the afternoon session Corpus Linguistics Conference 2025 📚🎓 Spoilt for choice with seven parallel talks - for me it’s the Methods panel, with talks on children’s storybooks, keyness, and corpus semiotics #cl2025

“Any corpus is like the Emerald City - you need to go inside & poke around a bit” 🏰 In her plenary Corpus Linguistics Conference 2025 Lizzy Hanks takes us along the yellow brick road to LANA-CASE, tackling representativeness: what (register), who (demographics), and how (authenticity) 📚🎓 #cl2025

Takeaway from Lizzy Hanks ‘s plenary Corpus Linguistics Conference 2025 📚🎓 - Conversation is extremely heterogenous & broad, with situational characteristics more or less distinctive; thus, we need to quantitatively evaluate representativeness & use precise language to describe our sample #cl2025

Ready for the morning sessions Corpus Linguistics Conference 2025 📚🎓 This time the choice is easy, with our very own talk on using corpora in the EFL classroom with Caroline Collet , data-driven learning in context & teacher development. Still would have liked to see all the others, though! 😬 #cl2025

Early afternoon session Corpus Linguistics Conference 2025 📚🎓 with talks on science popularization in health matters ⚕️the unique style of false narratives 🎙️and the representation of family and marriage in Japanese newspapers 💍 Missing 21 other papers, just saying… 😭 #cl2025

It’s mix & match (i.e. running from room to room) for the last Corpus Linguistics Conference 2025 session today 📚🎓 Looking forward to learning why ‘Up’ words are good words 🆙, how to raise the bar on bar charts 📊, and how to tag medieval Scots! 🏴󠁧󠁢󠁳󠁣󠁴󠁿 #cl2025

Afternoon walk through the city Corpus Linguistics Conference 2025 & doing some #linguisticlandscaping (because how could I not…) 📚🎓 Encountered what, according to reliable humint sources, is the quintessential Brummie phrase & cultural identifier. Any insights, fellow (B’ham?) linguists? #cl2025

Customizing my serendipitous Birmingham Corpus Linguistics Conference 2025 souvenir from Peter Forson hat shop in beautiful Great Western Arcade 🎩👒 A flat cap seems just the thing! Not sure what this device is called, though 🤔 #cl2025

Dinner after a long Corpus Linguistics Conference 2025 day at the Bacchus Bar (under the Burlington Arcade) 📚🎓 & enjoying the stunning atmosphere, decor, and food #cl2025

Sadly, I’ll miss the end of Corpus Linguistics Conference 2025 as I am heading back to Trier for exam season. It’s been a pleasure & a privilege - so many inspiring talks! Happy that there will be recordings of the plenaries. A last impression of Aston campus (CL might help there, too…) 📚🎓 #cl2025

Final day of #cl2025, AI is a big topic today

The rainy weather has been good for the berry garden: redcurrant (Ger. Johannisbeere, ripe around St. John‘s Day), gooseberry (well-named Stachelbeere „sting berry“), raspberry (Himbeere „hind‘s berry“). All perfect for the summer dish Rote Grütze (berry porridge) - try it! 🍓🥣

Summer days 🌦️ Walk through old town and garden: Japanese rose (Ger. Apfelrose, „apple rose“, after the rosehips - in Japanese, similarly, hamanashi, „beach pear“), chicory (Ger. Wegwarte, „way marker“), and the glorious sunflower (unsurprisingly, Sonnenblume)🌻

Missed out on #CL2025? Four of our wonderful plenary talks are now available to watch on demand! YouTube links on conference website and in replies: cl2025.co.uk/home