A favourite of ours from the 'Exquisitely Crafted' campaign we did with the Royal Ballet's (Marge Inalia) Principal Dancer, Yasmine Naghdi which was Directed and Photographed by Alice Williamson (@designedbyalice/alice.williamson) who also created the dress!😍

#Repost The gorgeous Georgeta Varvarici stretching her stunning, endless legs wearing Freed of London Pointe shoes😍 Captured by the talented Alice Williamson (@designedbyalice / alice.williamson) 📸 @georget.a

PREMIERE: @AnaSilveraMusic's 'Skeleton Song' was born from grief - a piece about resilience, it's backed by a beautiful video... clashmusic.com/videos/premier…

So excited to announce that after a year long collaboration with Freed of London, we can finally reveal two beautiful NEW shades of pointe shoe: #BalletBronze & #BalletBrown! This is change. #FreedOfLondon #BalletBlack

delighted to be spending tonight celebrating Freed of London 's new ballet-BROWN pointe shoe collection created in collaboration with Ballet Black ! ** the new colours will be available to buy as an 'express special order' from 22nd October. #balletbrown #balletbronze

thank you for the feature Fjord!

Many thanks for the mention Aesthetica!!

Exciting! @designedbyalice is launching new #ballet skirts inspired by our conversations about #art and #science 🌒💃🏻#artandscience #whynotboth #luna #dreams #inspiration #womeninscience #ballerinainscience #dance #physics

:)

field dreams | dream fields @ Hampshire instagram.com/p/BVub3cOjJoe/

mum's roses

nui kobo x designed by alice designedbyalice.co.uk/5/post/2016/12…

🐚 #allthehints so delighted about this new collection ...are you on the mailing list yet?! A x #designedbyalice#comingsoon

...and which one are you?! 😜😂 #kerascomics x.com/keratill/statu…

🐚 disrupting flows ... in an interesting way! with Natasha Kusen #designedbyalice

the sun ... through the fish and the sea! another fragment. dream me back there! 🐚 #thegreatbarrierreef

Sharing a snippet of a beautiful project for @designedbyalice 🐚💦 instagram.com/p/BWaCSP7FHwz/

Chatting to Alice Williamson about dance, life and her company @designedbyalice 💙 New article… instagram.com/p/BXAnF-0FRhk/

👁-spy #designedbyalice ☺️😉 x.com/bethanykgarner…

Using a @RoyalOperaHouse ballet barre the Alice Williamson way 💛 #designedbyalice #royalballet #royaloperahouse