Welcome to SANCTUARY!  Get on Pinkbike or VitalMTB to watch our latest project that features the incredible Emma Olofsson!

Retracted contracts on athletes heading into February? Absolutely unreal. Support shops, support riders, support real brands.

Our squad is unreal and it keeps getting better and better! Welcome to the team Robin Goomes! 🤘🏽🤘🏽

24 hours to go! Limited numbers are available in THE DEITY DARK ROOM and at participating bike shops!

20 Years of DEITY! What better way to commemorate 20 years and the support of our fans than to debut 3 insane new products... the Supervillain Pedal, Flat Trak Pedal, and Megattack Grip!

Our latest edit, "Supervillain" is live and features Jaxson Riddle and the talented eye of the legend Clay Porter! Enjoy! youtu.be/GDR94aadXR4?si…

The Flat Trak Pedals get the Vital Green makeover and hit the DARK ROOM this Thursday at 9am MDT! Super limited numbers will be available so act quick!

Dig into 5 of the Rampage builds the ladies will be on today at Rampage...including the amazing Robin Goomes and Vaea Verbeeck! pinkbike.com/news/video-5-w…

The MMIV V Collection is live for all of our rabid fans! From old school DEITY styling to refined and clean designs…there are options for everyone.  From our insulated Blackmass Vest, Nightfall Flannel, to a broad range of pullovers, shirts, + headwear…hit our site to dig in!

PURPLE REIGN! Next week we kick off 4 consecutive DARK ROOM Exclusive drops! To kick things off, the 42mm length Copperhead 35OS Stem gets the satin Purple Reign treatment and drops on 02.19.25 at 9am MST! Mark your calendars as quantities are limited.

Clay Porter atmosphere to celebrate a 4 week PURPLE REIGN takeover! Full edit featuring Bas to drop next week!

So excited to announce that we have joined forces with the mighty Martha Gill and the Lucid MTB squad! Love her energy, creativity, riding and we have big plans with this dynamic team so follow them and cheer them on!

An in hand look at the PURPLE REIGN edition of the oversized 35mm Copperhead Stem in a 42mm length and featuring a satin finish! Hitting exclusively in the DEITY DARK ROOM next week and in very limited numbers!

Less than 48 hours until the PURPLE REIGN edition of the Copperhead 35OS in a 42mm length hits THE DARK ROOM! 9am MST! Members…don’t miss out and make sure to stay tuned for 3 more PURPLE REIGN drops to come that you will not want to miss!

Watch our latest edit, ‘Purple Reign’ by hitting up a quality media site worldwide! The dynamic team of Clay Porter and Bas van Steenbergen have created some magic to melt your eyes! Without a doubt, this is one of our favorite pieces to date!

The Dark Room has taken over the DEITY media universe and if you are on the hunt for this limited collection… get your eyes on our new edit to watch it all in action! Hit the link in our profile to watch and then hit our site to get a look at the full Purple Reign Collection!

Volume 2 of a 4 part series is coming! The acclaimed Flat Trak Pedals are cloaked in satin PURPLE REIGN for the next DARK ROOM Exclusive drop that hits members on 02.26.25 at 9am MST! Do not miss it!

Less than 48 hours away from the Flat Trak Pedal exclusively hitting The Dark Room in the PURPLE REIGN colorway and numbers are limited!

The wave of Dark Room madness continues with the Flat Trak in a stunning satin PURPLE REIGN finish! Part of a Dark Room Exclusive 4 part series, Dark Room members need to keep their eyes on their inbox tomorrow 02.26.25 at 9am MST for a link to secure this limited piece!

Love DEITY? We are hiring! Hit up our site for info! 👊🏽 deitycomponents.com/we-are-hiring.…