Expanding your target market – How Greggs harnessed the power of the vegan to expand their consumer base - linkedin.com/pulse/expandin…

Thanks to Dextrous Design Dexterous Designs for our new website! First time in 13 years we have a website we all like. Visit decision-architects.com and say hello.

Meeting ‘the gig economy’ in the flesh at UK National Freelancers Day. Part of our work enabling clients to better understand the SME and Micro sectors.

Picking up the pieces – Wells Fargo woes and the rise of the challenger banks. linkedin.com/pulse/picking-… via LinkedIn

Have too often come across people - who should have known better - who believe that the sound of their own voice was a good proxy for thoughtful dialogue. Leaders should repeat, as a mantra, newton’s reflection that “if I have seen…lnkd.in/eZkn-2R lnkd.in/eFRUpUk

Most interesting ‘graph of the day’ from #FTWeekendFestival ... education systems focused on turning out young adults fit for the employment market of yesterday. Nearly 50% of jobs in US under threat from AI! Just consider the case of autonomous trucks. T…lnkd.in/eyPb3fP

Levitt's Marketing Myopia is one of our favourite classic strategy articles, read our blog to see why we love it. Do you have a favourite article? #strategy #marketing decision-architects.com/in-praise-of-m…

A survey of 300 marketers in this pandemic world showed that digital marketing has taken a great leap forward. Now more than ever an online presence is essential for brands and social media is a critical brand building tool. #marketing #smm bit.ly/3fObqme

What makes a great insight consultant? Our own David Smith talks to Liz Norman Elizabeth Norman International about 12 differentiating skills that will allow you to stand out from the crowd. #consultinglifestyle #insight #business vimeo.com/439240329

What does the 59% of the planet’s population who have access to the internet do online every minute of every day? Some great stats here that paint a picture of the online world we inhabit. #DataAnalytics #stats

How elastic is consumer behaviour? #insights #consultants #consumers decision-architects.com/why-new-normal…

We all have seminal texts which influence our work. Read our blog about why "Diffusion of Innovation" is one of our favourites. #consulting #segmentation decision-architects.com/in-praise-of-t…

In our DA blog James Larkin discusses how NPS can help you. #CustomerExperience #marketing decision-architects.com/nps-and-the-cu…

Here's an interesting thought.... more data has been generated in the last 10 minutes, than ever even existed before 2003. Read our blog and find out how to use it to its full potential. #data #bigdata #Analytics linkedin.com/feed/update/ur…

How do you become a knowledge organisation? Answer: know what you know and squeeze the maximum value out of your investment in data. Introducing Surge. #marketresearch #data #insight

Is it a true reflection of our society today or just the anachronistic view of those in power and those who advise them? #CovidAd #COVID19

A renewed focus on growth is the antidote to 'these interesting times'. linkedin.com/pulse/renewed-… #businessgrowth #BigData #insight

Spectacular piece of rebranding, not an 'e' in sight.

Lord Kerr of Kinlochard brilliantly eviscerates government claims about refugees yesterday in #HouseofLords The facts, stark and clear. Full transcript here ⬇️ bit.ly/3xqvYL1 #RefugeesWelcome #Migrants

What's all this AI hype about? There's lots of talk, but is it really a game-changer? David Smith and I have been exploring what the future might look like in this new AI driven world. Can you help us? We have a few questions we'd li…lnkd.in/eDk32xp2 lnkd.in/eFE2MRdY