A privilege for our @ebiquityglobal and FirmDecisions team to be at the first in real life WFA #gmw2022 in 3 years. Always great insights.

Congratulations indeed. @ebiquityglobal

#GMW2022 Raja Rajamannar speaking at WFA Global GMW talks about the new 5th marketing paradigm. Advice for brands is to learn quickly, don’t become a dinosaur. learn something every week, If you don’t learn you can’t understand the possibilities for your brand. @ebiquityglobal

#GMW2022 Media scientist Karen Nelson-field Says Stop measuring inwards, start measuring outwards. Device metadata tells you little about human behaviour.  All we have at the moment is a lot of data with no real framework or guiding rules for interpreting it. @ebiquityglobal

Great summary of WFA Global Marketer week conference so far. @ebiquityglobal FirmDecisions

Solitaire Townsend at the #GMW2022, talking about the IPCC recent report on Climate Change. Is it the final brief on how to unf**k the planet & what can advertisers do ? WFA

Congratulations Isabel and team Diageo News @ebiquityglobal

The metaverse is both an absolute shiny magnet for idiot marketers to waste time and effort… and also potentially an entire tech revolution which will completely redefine how we all live which we cannot afford to ignore… over a few decades.

At WFA Global Marketer Week, Unilever called for collective action from advertisers, regulators & governments, NGOs, tech companies and people to create a truly decentralised, safe and trusted environment in #Web3. A🧵of my key takeaways from my speech #GMW2022: [1/8]

It’s a privilege for @ebiquityglobal to continue to work alongside PepsiCo and to support their business in the selection of their media agency for China. Congratulations to Publicis Groupe on the win. adage.com/article/agency…

Tomorrow (March 25th), @ebiquityglobal will present at #WFASpotlight WFA its findings as a result of one year of practical responsible #investment measurement and optimization with their clients. Don’t miss it! bit.ly/3MMyq5y

@ebiquityglobal and FirmDecisions Media Management Procurement forum is a regular event that brings together the marketing #procurement professionals community to discuss #media issues and insights. If you would like to join us, please email Debbie Morrison

@ebiquityglobal and FirmDecisions Media Management Procurement forum is a regular event that brings together the marketing #procurement professionals community to discuss #media issues and insights. If you would like to join us, please email Debbie Morrison

84% of consumers state that they are more likely to buy from a company that practices sustainable advertising, To support advertisers solve these industry-wide challenges, we introduced the Responsible Media Investment solution. bit.ly/3AZx701

About the Sustainable Marketing 20230 research we just published together with @Kantar: "This is about embracing the values that people cherish and the future they envisage. We need to create an equal path for business, planet and people." Stephan Loerke #GMW23 #Sustainability

Today, Brian O'Kelley (Scope3) and Raja Rajamannar (Mastercard) will discuss #sustainable #advertising at WFA #GMW23

How can #advertisers implement performance-related fees (PRFs) to transform media agency partnerships, foster a culture of continuous improvement, and ultimately enhance #value for both parties involved?

Download our comprehensive report to learn the best practices and strategies for implementing PRFs effectively. Get your copy here: shorturl.at/lvxB8