Connecting Auto Insurers And Consumer Apps: Helping Make Roads Safer Through Embedded Experiences hubs.li/Q01RpLXS0 Written by Dennis Ellis of Zendrive

💥 We sat down with Alex Bauer of Branch to get his thoughts on the #mobileapp market today, how Branch helps #apppublishers dodge current challenges to retain and engage app users, and the future of mobile. Tune in below & read more: bit.ly/46aUm4y

📣 The global #mobileapp market is projected to reach $407.31B by 2026. In our new guide, we explore the importance of a robust #monetization strategy in this promising but evolving market, plus techniques to maximize #revenue & engage app users. 👇🏼bit.ly/3X4Ykr1

💡 Staying up-to-date on key #KPIs and why they matter can help #mobileapp companies better understand #appperformance and the overall #userexperience. Learn more: bit.ly/43BX6WJ

💡 Alex Bauer notes that Branch is focused on helping brands better activate their owned & earned marketing channels for #mobilegrowth. "How do we make it so that every channel can be treated like a performance marketing channel?" See the full Q&A: bit.ly/3JimR6f

💥 Big news! 💥 Today, we announced our partnership with AutioApp, a location-based audio entertainment app, to give their users a chance to save on #autoinsurance with safer driving behavior. Learn more 👉 bit.ly/3NmnTPW

We sat down with Woody Sears of AutioApp, to learn about the inspiration for this unique storytelling app, how they think differently about metrics like #userengagement, Sears’ advice for #mobileapp success today, and why Autio & Zendrive joined forces: bit.ly/3NlP7q7

🗯️ "Apps are looking for trusted partners who can help them abstract current market complexities so that they can focus on what they do best. If we do our job well, these challenges won't cause chaos," says Alex Bauer of Branch. Read the Q&A here: bit.ly/3Xxe6vi

Right now, the opportunity is ripe for #app publishers to forge new #partnerships, starting with #autoinsurance & ending with sustainable revenue streams for publishers. Our own Dennis Ellis dives deeper into the opportunity for Forbes Tech 👇🏼 bit.ly/4400ICf

💡 Exploring innovative data-driven #monetization strategies, focusing on an #engagement framework & ultimately delivering long-term value can unlock new #revenue streams for #consumerapps of all types. 🏆 Learn more in our full guide to app monetization: bit.ly/3pAdND8

"Treat your app as a facilitation function that can help you establish, then maintain & grow customer relationships. This will guide companies in deciding on the right #appengagement or #retention activities." Learn more from Alex Bauer of Branch: bit.ly/3XEx82L

🤝 We recently kicked off a partnership with AutioApp, a location-based audio entertainment app that uses Zendrive's solution to help safe drivers earn potential #autoinsurance savings. Below, hear how Autio came to be & learn about our partnership here: bit.ly/435iWB1

📣 We're announcing a key #leadership transition today. After serving as CEO, Pankaj Risbood is reprising his role as CTO. Stepping into the CEO role is our President Dennis Ellis, who has demonstrated exceptional leadership at Zendrive. Learn more: bit.ly/3OHszSA

🗯 "We think a little bit differently about things like engagement," says Woody Sears of AutioApp. "We want to compliment your journey rather than take it over." Learn more about Autio & Zendrive's now live partnership here 👉 bit.ly/3YK7udl

📣 NEW REPORT: In our latest #distracteddriving analysis, we compared recent driving data from January to May 2023 with the same period in 2022 and discovered some shocking trends that demand our attention. Here are the biggest takeaways 👉 bit.ly/3sjEjSk

📣 Data collected from our recent #distracteddriving analysis shows that in the combined months of January to May 2023, the average collisions per million miles increased by a staggering 14.81% compared to the same period in 2022. 🚨 Learn more: bit.ly/3qQ88cY

📵 From January to May 2022, approximately 19.2% of collision trips were linked to phone usage within 15 seconds before the collision. In the same period in 2023, this number jumped to about 28.4%, representing over a 9 percentage point increase 👉 bit.ly/3PhO900

📣 45.8% of drivers involved in collisions from Jan-May 2023 used their phones at least once during their trip, while all events - #speeding, rapid acceleration, and phone use - are trending upwards month over month. Learn more: bit.ly/47SUB53 #distracteddriving

In our newest #distracteddriving analysis, data revealed that, on average, drivers engaged in phone use about 🚨 6 times 🚨 during a collision trip. Learn more: bit.ly/3R0oqL0

When it comes to #generativeAI in #telematics, we're wondering: What is the art of the possible? 🎨 We explore how #genAI could reshape our driving experience in the first of a series of posts on the topic. Learn more: bit.ly/3qVSJYL #AI #Mobility