Lending is king again 👑 TVL in lending protocols just hit a new all-time high: $55B — surpassing the peaks of 2021, 2022, and late 2024. 🔎 According to @defiliama, crypto lending is now the №1 #DeFi sector, overtaking liquid staking, bridges, and DEXs. Is this the start of

Friends on our mailing list with Masha V just received an update about what we have been up to in their inbox ✨ Give it a read here 👇 ittakestwostudio.substack.com/p/remember-twi…

Today’s my last day at RARI Foundation. Grateful to the team, collaborators, and partners who helped bring bold ideas to life. We did some amazing things together 💜 As I explore what’s next, I’m looking for leadership roles in brand, marketing, or strategic partnerships in

last week I stopped by CoinPost（仮想通貨メディア） office in Tokyo – the largest web3 media in Japan with ~2 million monthly visits 🇯🇵 some things I learned: ☼ CoinPost is organizing WebX 2025 (Aug 25-26) for the 3rd year in a row – 10K+ attendees expected this August ☼ they're building AI-powered

hypothesis: employers should be treated like clients. pros: ☼ better boundaries ☼ healthier relationships ☼ less disappointment if things go south cons: yet unidentified

building out brand foundation (messaging, tone, visual identity) is essential. just as crucial? applying it everywhere. every channel, every content piece. identity is a daily guide, not a deck to bury in Notion ☼

Feeling lucky to live in BC 💙

spending a few weeks in Vancouver, BC this summer. some observations: ☼ quite a few web3 teams have offices or talent based here (Dapper Labs Flow.com LayerZero Quantstamp – who else?) ☼ active dev community with local meetups ☼ pattern noticed: many

From 50 BTC for a marketing package to focus on brand communications, here is a brief history of web3 marketing agencies from 2017 to 2025 (from someone who has been in this industry for that long) 👇 linkedin.com/pulse/brief-hi…

When Masha V and I joined this industry 8 years ago, agencies were charging 50 BTC for a basic marketing package 😅 We went down memory lane and wrote an article about 5 distinct stages in the evolution of web3 marketing agency from 2017 to 2025. linkedin.com/pulse/brief-hi…

NFTs seem to be doing just fine. 1 million+ sold in 30 min, $12 million generated – a pretty cool case for Telegram Messenger & Snoop Dogg

many early-stage teams wait until the product feels “ready” to start talking about it, then launch to crickets. show what you’re building, share the vision and the messy bits, what’s not working and how you’re figuring it out. turn it into a story people want to follow ☼

There’s paid marketing. There’s alignment you can’t buy. Branding is what connects the two. I wrote a piece about this, check it out on LinkedIn ✨ linkedin.com/posts/xenia-vy…

RWAs are the next unlock.

Happy to be here Web3 Summit

peak onboarding experience is when people don't want to throw their phone after the third step

working on a launch? take notes from Base app – one of the cleanest build-ups I’ve seen recently. we reverse engineered 5 things they nailed in the pre-launch stage (link in comments) ↓

Calling on you, defi peeps, altcoin traders, and RWA enthusiasts! 🧠 I’m running a few focus groups to better understand how crypto users choose where to invest, especially in RWAs, DeFi yield, and early-stage tokens. 💸 If selected, you’ll get 50 USDC for a 60-min session.

I genuinely believe every kid on the planet should master these three essentials skills: 1) meditation 2) creative thinking 3) AI prompting and they will be set for life

Masha Masha V and I collaborated on a piece about that awkward little line called the mission statement. Read it on our LinkedIn page: linkedin.com/company/it-tak… Or subscribe to It Takes Two newsletter to get these articles in your inbox: ittakestwostudio.substack.com/p/lets-talk-ab…