@micacomms is shining a light on tomorrow’s motoring PR leaders, by partnering The GoMW & Torque Agency Group to decide the industry’s young PR professional of the year. Auto PRs under 30 quickly get nominated at gomw.co.uk/component/chro…

May 10th @SilverstoneUTC Andy Wilman exec Producer The Grand Tour will talk you through “From TV to TikTok” Speakers include; Mat Watson, Driver61 and Jack Carter - TikTok UK Automotive lead. Book below. It’s only £20. Members Free. prca.org.uk/event/5417/mic… #micacomms

‘From Top Gear TV to TikTok’ is a motor industry masterclass giving expert tips to get products/services on screen & into fast-growing social media. As TV moves online, TG & Grand Tour producer Andy Wilman, and TikTok’s auto lead Jack Carter, offer the inside line.

What makes a great story for them? How do you assess audience and impact? How can you be better at digital than competitors? ‘From TV to Tiktok’ is at Silverstone on May 10, with details and how to book at mica.org.uk/broadcast-mast…

MICA masterclass presenter lowdown #1 -- Andy Wilman: Took Top Gear from niche BBC show to international entertainment platform, repeated success with The Grand Tour on Amazon. Knowing Clarkson from school, the pair bring a unique approach and humour to their formats.

Having worked with auto brands, partners and contacts over 30 years, Andy brings wise advice on how communicators can capitalise on TV & streaming on May 10 at mica.org.uk/broadcast-mast…

MICA masterclass presenter lowdown #2 -- Jack Carter of TikTok UK which was founded 5 years ago &, within a year, had 100 million users & billion daily video views. Despite videos being under a minute, users are absorbed for hours by a smart algorithm fostering strong emotions

Automotive is a highly emotional sector and Jack will tap into his role at TikTok, and prior three years at J Walter Thompson, to explain on May 10 how to define today’s necessary digital communication strategies. Book at mica.org.uk/broadcast-mast…

MICA masterclass presenter #3 – Scott Mansell of Driver61 is a content expert whose YT has grown by 350,000 subscribers in a year and amassed 100 million views to be largest independent F1 and motorsport channel. Scott presents at MICA's 'TV to Tiktok' broadcast masterclass

Scott will share how to create stand-out motorsport and sim-race content. Having inherited his fathers driving passion and instructor skills, the net became Scott’s catalyst to coach 15 times more sim racers on-screen as drivers in car. Sign up for May 10 mica.org.uk/broadcast-mast…

MICA masterclass presenter #4 - carwow blends entertainment for seven million YT subscribers, fronted by Mat Watson, and advice by Iain Reid’s editorial team, to help 12 million users find the best new car

Hear from Mat and Iain about the content strategy which has grown CarWow from a reviews aggregator in 2009 to today’s major purchase influencer and how they work with industry partners. Book onto MICA's 'TV to TikTop' masterclass @ Silverstone on May 10 at mica.org.uk/broadcast-mast…

MX-5 and I have arrived at Silverstone UTC very excited and looking forward to the #mica TV to TikTok Masterclass #micacomms #micamasterclass

Fabulous morning at our first MICA Masterclass. After a warm welcome from our Chair, attendees at Silverstone UTC have heard from Andy Wilman & Scott Mansell. Next up, Jack Carter & Mat Watson #MICAcomms

Tks to all 50+ auto communcators @ our 'Top Gear to TikTok' streaming masterclass. Join @ mica.org.uk to get to the next.

Stephen Bayley brings the Age of Combustion to life with MICA in London on Jun 29. "Cars provide reference points for style, status & desire," says the design guru. Join in St James 6-8pm for car fun, Q&A, drink & food mica.org.uk/join-us for free place or [email protected] to pay

A new special edition of #PRCAfuse 'Where is the motor industry headed?' 🎙️🟠 Dan Gold MPRCA 🟠 🎙️@micacomms’ Oliver Rowe 🎙️McLaren Automotive’s Roger Ormisher 🎙️Richard Gadeselli Apple: ow.ly/A4YO50Js6NX Spotify: ow.ly/R17y50Js6NV Watch: ow.ly/oCAk50Js6NW

Good to see a muslim teenager as superhero in Ms Marvel, but such a pity she had to be a terrible driver. So much for challenging stereotypes. #womandriver #msmarvel #superhero #womenempowerment

Highlight of our week was an evening with Stephen Bayley, debating if electric will take the soul out of auto design. Another successful networking social for members who signed up at mica.org.uk/join-us/ -- who not join us?

I will boycott Jet2tweets until it removes cruel marine parks from its holiday packages. #EmptyTheTanks #Jet2HellDays