WOM Protocol
@wom_protocol
The protocol for #wordofmouth #UGC - Find, track & reward real brand fans ๐ฅ | @bullzapp | WOM Authenticator
ID: 1085167609652359170
https://womprotocol.io/ 15-01-2019 13:31:34
828 Tweet
5,5K Followers
376 Following
๐ The most effective form of marketing for startups is just having a product people willingly share and recommend. - Andrew Gazdecki What if you could track and reward this? With WOM Protocol we've got a way to turn happy users into effective marketers๐ -Genuine Endorsements:
The truth about social media: Are you getting your fair share? Web2 platforms profit from UGC without compensating creators ๐ womprotocol.io/news/shifting-โฆ Key Issues with Web2: -One-sided dynamics: Platforms benefit, while users get little in return. -Data & content exploitation:
Word of mouth beats traditional advertising.๐Some key stats๐ ๐น 92% of people trust recommendations from friends and family over any form of advertising (Nielsen)โโ. ๐น 70% of consumers trust online reviews, influencing their purchase decisions (Nielsen)โโ. ๐น Word of mouth
Word of mouth marketing is unbeatable! ๐WOM Protocol helps track & reward authentic user recommendations... ๐ฅ Must-watch: Reddit's 4-min video featuring leaders from Dentsu, IPG Mediabrands, GroupM & Choreograph, showcasing word-of-mouth impact: thedrum.com/news/2024/06/1โฆ Thanks
Quick Start, Short Window: Launching tokens early can drive initial interest but creates a narrow window to establish organic traction/PMF. Interesting insights shared by Mason Nystrom on the ๐ฅhot start problem ๐ Key Takeaways: -Timing Matters -Tokens can help second movers in
Great insights shared at H.E.R. DAO | ๐ BUILDERHAUS @ KBW + H.E.R. CON SG EthCC - Ethereum Community Conference on the Protocols vs Chains Ecosystems. How do you find ways to collaborate? ๐ Chains: -targeting builders/developers Protocols: -chain agnostic, it doesnโt matter where builders come from End Game: -Help others, others help back!๐ค
Think influencers with massive followings have all the power? Think again. The real magic ๐ช happens with creators who may not have huge reach but are authentic! ๐ Hereโs the secret: With WOM Protocol, weโre focusing on authentic voices from everyday creators. ๐ก How It Works:
HELIKA Footprint Analytics Kaito AI ๐ Cookie3 ๐ช Oamo Snickerdoodle ๐ช Bello ๐ Airstack Thirdwave ๐ ๐ ๐ Multibase 4๏ธโฃ Web3 referral platforms are facing consolidation: Once the fastest-growing category, struggles with crypto's user base, scalability, & low rewards have slowed momentum Success will hinge on targeting high-quality users with substantial incentives, not broad-based efforts
Such an amazing overview, thanks to Safary ๐ฆ for the insights! ๐ฅ We highly recommend the read ๐ Recent Funding: -$277M raised by 23 startups in the past year, with 80% going to Attribution/Analytics, Loyalty & Social startups. Emerging Trends: -Quest platforms evolving to