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Apple Fitness+ is bulking up. The tech giant is partnering with corporate wellness platform Gympass (Wellhub) to offer its Fitness+ workout app as an employee benefit — gaining 15K corporate clients and millions of subscribers. insider.fitt.co/apple-fitness-…

Rumors of Apple acquiring Peloton are swirling again. It’d be a fun tie-up, but it probably won’t happen. This prediction has floated around for years — that someone like Apple, Amazon, or Nike would buy Peloton. It was re-upped recently when Deepwater Asset Management made

TRX is entering a new chapter. The functional training system’s founder Randy Hetrick and current CEO Jack Daly joined the Fitt Insider Podcast — discussing plans to revitalize the brand. In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on

Amer Sports filed for an IPO that could be worth $10B+. It owns multiple sports/outdoor brands, including Wilson, Salomon, and Arc’teryx. Here’s how the 74-year-old company went from cigarette maker to sports empire.

BLK BOX has secured a significant equity investment from Cordovan Capital Management, a Belfast-based private equity firm. Read the full story featured in WellToDo: welltodoglobal.com/post/blk-box-l… #BuiltBetter

The future of fitness, food, health, and wellness is taking shape. Here’s what to expect in 2024 and beyond: 🏋️ Fitness Systemized strength: Goal-specific weight training targets injury prevention, fitness racing, and healthy aging. Hyper-personal training: Technology won’t

Here are the latest health & fitness headlines to know 📰👇 • F45 Training debuted Pilates concept VAURA in NYC. • Apple Fitness+ teamed with corporate platform Gympass. • Finnish sports gear company Amer Sports filed for US IPO. • January AI launches new glucose

Samsung just unveiled its Oura competitor. The company teased a new piece of health-tracking hardware, the Galaxy Ring. Details were sparse, and no launch date was provided., but the Oura rival will include several sensors and integrate with the Samsung Electronics ecosystem.

Kicking off 2024, here’s a behind-the-scenes look at Fitt Insider and a preview of what’s to come. Last year, we leveled up to better serve the industry, launching: 📣 Press releases. A curated industry news feed, our press release platform helps companies capture the

Here are the latest health & fitness headlines to know 📰 👇 • WHOOP added Barry's as a workout type and community group. • Samsung Electronics unveiled a smart ring challenger, Galaxy Ring. • adidas, Bumble Inc. match to help users find gym buddies. • lululemon doubled

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NEWS: FitLab is acquiring Assault Fitness and RPM Training. The integrated fitness platform is bulking up its equipment offering. • After raising $15M in 2022, they closed a Series B investment last year. • Then, FitLab partnered with Nike to launch the apparel giant’s

Nike 🤝 Hyperice The sportswear giant and recovery tech company just dropped two products. 👟 Nike x Hyperice Boot: delivering targeted heat and massage to feet and ankles. 🎽 Nike x Hyperice Vest: helping athletes regulate their body temperature with instant heating or

Sauna and ice bath studios are scaling up 📈 After raising $8M last year, Othership is set to open a 7K square foot location in NYC. It integrates breathwork and meditation with a 90-person sauna and cold plunges to deliver “peak experiences” for emotional well-being.

Athletic Brewing raised $50M at a $800M valuation 🍻 Approaching unicorn status, its nonalcoholic beer is in high demand. But, the brand wasn't an overnight success. When founder Bill Shufelt started, 100+ investors turned him down. Proving them wrong, Athletic now owns 19%

Oura surpassed 2.5M rings sold. 💍 More than sleep or fitness, its focus on women’s & holistic wellness is fueling growth. Its users are 60/40 female/male. It added a subscription in 2021. Smart rings cost $300-$550 + $5.99/mo for app access, with 20%+ of revenue from

Here’s a rundown of the latest health & fitness headlines. • Q Bio’s full-body scan & digital twin platform raised $27M • Sports nutrition company Maurten added over $20M • Everlane founder Michael Preysman launched Magna • Bloom Nutrition dropped sparkling energy drinks

Social wellness club Remedy Place will open in NYC's SoHo neighborhood this Sep. Answering consumer demand for holistic health and community, it offers a temptation and toxin-free environment promoting “social self-care".

Whole Foods co-founder John Mackey just opened a $50,000-per-year holistic wellness club. Love Life combines functional medicine, food, fitness, and wellness therapies at its 45K sqft LA flagship.